Master's in Business Management with Digital Economy Specialization
A specialized master’s programme focusing on digital transformation, marketing, and strategic management in the modern economy.
Best for:Best for professionals and graduates seeking to specialize in digital marketing, strategic management, and business innovation within a dynamic economic landscape.
Overview
This master’s programme at Uniwersytet WSB Merito Łódź offers a specialized focus on business management within the digital economy. Students will explore personal branding, digital marketing, online security, and legal aspects of digital transformation. The curriculum emphasizes practical skills in managing advertising campaigns, creating digital marketing strategies, and leveraging tools for mental toughness training. Admission operates on a first-come, first-served basis, with specific conditions outlined on the university’s website.
What you'll do
- Develop expertise in personal branding and its application in professional settings.
- Learn to manage and optimize business operations within the digital economy.
- Acquire knowledge of online security measures to protect digital assets.
- Design and implement digital marketing strategies and campaigns.
- Expand understanding of legal aspects related to digital transformation.
- Apply tools and techniques used in mental toughness training for professional resilience.
- Comprehensively manage advertising and communication campaigns in digital environments.
Requirements
Degree required: Bachelor's degree in Business Administration, Marketing, Economics, or a related field (exact requirements may vary; check university website for details).
Degree offered: Master of Business Administration (MBA) or equivalent Master's degree in Business Management
Language: English proficiency (level not specified, but typically expected for academic programmes).
Instruction: English
- Basic understanding of digital marketing principles
- Familiarity with digital tools and platforms
- Ability to analyze and interpret business data
- Proficiency in written and spoken English
- Applicants must meet specific conditions outlined on the university’s webpage.
- Admission operates on a first-come, first-served basis.
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
- Not confirmed by the source
- Teaching language
- Not confirmed by the source
- Taught / research mode
- Not confirmed by the source
- Study mode
- Not confirmed by the source
- Campus
- Not confirmed by the source
- Prerequisites
- Not confirmed by the source
- Application instructions
- Not confirmed by the source
- Tuition
- Not confirmed by the source
- Funding
- Not confirmed by the source
How to apply
Deadline: unknown (first-come, first-served basis) · open until filled
Applicants must apply through the university’s official portal. Detailed instructions and admission requirements are available on the university’s webpage. The process is first-come, first-served, and applicants must meet specific conditions outlined on the website.
- CV or resume
- Bachelor’s degree certificate and transcripts
- Proof of English proficiency (if required)
- Motivation letter or personal statement
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.