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Browse:MarketingNetherlandsUniversity of Groningen
Marketing● OpenMasters⏰ 1 days leftPreview

MSc in Marketing Management

Join the University of Groningen to explore responsible marketing strategies.

Best for:Ideal for individuals interested in consumer psychology and sustainable marketing practices.

University of Groningen · Groningen, Netherlands
More professors at University of Groningen
brandingconsumer decision-makingdigital analyticssustainabilitymarketing strategies
This is a masters position — not a PhD studentship.
Deadline
Oct 15, 2026
1 days
Funding
—
1 year
Start date
unknown
Location
Groningen
Netherlands

Overview

The MSc in Marketing Management at the University of Groningen focuses on responsible marketing practices that enhance consumer well-being and leverage digital analytics. Students will engage with topics such as branding, consumer decision-making, and data-driven insights to develop effective marketing strategies aligned with sustainability goals. This program prepares graduates for various roles in marketing, including strategists, analysts, and consultants. Participants will work on real-life cases, gaining practical experience in the field.

marketingconsumer behaviorsustainabilitydigital marketingdata-driven insights

What you'll do

  • Study the psychological factors influencing consumer decisions.
  • Develop impactful marketing strategies that resonate with target audiences.
  • Analyze technological advancements and market trends.
  • Work on practical assignments and real-life case studies.

Requirements

Degree required: Bachelor's degree in a relevant field

Degree offered: MSc

Language: English; proficiency required

Instruction: English

Required skills
  • Strong analytical skills
  • Understanding of marketing principles
  • Ability to work collaboratively in teams
Nice to have
Experience with digital marketing toolsKnowledge of consumer behavior theories

Funding & terms

Type
Unknown
Amount
—
Duration
1 year
Programme
—

Programme and admissions

Admissions not verified

A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.

Intake
Not confirmed by the source
Duration
Not confirmed by the source
Teaching language
Not confirmed by the source
Taught / research mode
Not confirmed by the source
Study mode
Not confirmed by the source
Campus
Not confirmed by the source
Prerequisites
Not confirmed by the source
Application instructions
Not confirmed by the source
Tuition
Not confirmed by the source
Funding
Not confirmed by the source

How to apply

Deadline: 2026-10-15

Interested candidates should apply through the University of Groningen's official website. Ensure all required documents are submitted by the deadline.

Documents required
  • CV
  • Cover letter
  • Bachelor's degree transcripts
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Check admissions, intake and funding with the official source; a listing does not mean applications are open.