Media, Cultural Industries and Innovation (MA)
Explore the intersection of creativity, media innovation, and entrepreneurship in a digital age.
Best for:Best for graduates in media studies, cultural industries, communication, or related fields who seek to merge academic research with creative and entrepreneurial practice in digital media.
Overview
This Master of Arts programme at the University of Groningen examines how new media technologies drive storytelling innovation and shape cultural industries. Students investigate the production, reuse, and consumption of media in the digital era, blending academic research with hands-on creative practice. The curriculum balances theoretical insights into media evolution, genre development, and economic/policy dynamics with practical applications like start-up culture and commercial-creative alignment. Ideal for those passionate about media’s role in society and its economic impact, this track encourages interdisciplinary thinking and real-world experimentation. Graduates emerge with a deep understanding of media’s creative and commercial dimensions, preparing them for careers in innovation, media production, or policy.
What you'll do
- Analyze how new media technologies enable innovative storytelling formats and practices in the digital era.
- Explore the intersection of creativity and commercial interests in media start-ups and cultural production.
- Develop practical projects that integrate academic knowledge with creative and entrepreneurial skills.
- Investigate the economic, policy, organizational, and legal dimensions of media industries, including piracy and streaming.
- Conduct research on the evolution of media genres and the impact of changing media consumption patterns.
- Collaborate on interdisciplinary projects that bridge media theory, creative practice, and industry applications.
Requirements
Degree required: Bachelor’s degree in Media Studies, Communication, Cultural Studies, or a related field (e.g. Sociology, Anthropology, Arts, or Humanities).
Degree offered: Master of Arts (MA)
Language: English; proficiency at a level suitable for academic study (no specific test score mentioned).
Instruction: English
- Strong written and verbal communication skills in English.
- Ability to conduct independent research and critical analysis.
- Familiarity with media production, consumption, and industry dynamics.
- Basic proficiency in digital tools for media analysis and storytelling.
- No specific nationality or residency restrictions mentioned.
- No age or prior experience caps.
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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- Prerequisites
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How to apply
Deadline: 2027-05-01
Applicants must submit their application through the official University of Groningen portal. Required documents typically include a CV, motivation letter, academic transcripts, and proof of English proficiency. Specific instructions and deadlines are available on the programme’s application page.
- CV
- Motivation letter
- Academic transcripts (Bachelor’s degree)
- Proof of English proficiency (if applicable)
- Passport-sized photo (if required)
Contact
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