MSc in Global Marketing and Consumer Culture
Explore the intersection of marketing, culture, and consumer behavior through advanced ethnographic research.
Best for:Best for students interested in the intersection of sociology, anthropology, and marketing strategy.
Overview
The MSc in Global Marketing and Consumer Culture at the University of Southern Denmark offers a deep dive into the sociocultural dynamics of consumption and branding. Students examine how marketing strategies adapt to diverse global contexts, ranging from local communities to digital consumer societies. The curriculum integrates advanced marketing theory with practical ethnographic research methods to provide rich insights into consumer behavior. Taught by an international research faculty, the programme prepares graduates for professional roles by bridging the gap between theoretical knowledge and real-world application.
What you'll do
- Engage with advanced marketing theories and sociocultural perspectives on consumption.
- Conduct ethnographic market research to generate deep consumer insights.
- Apply cultural brand management principles to contemporary market challenges.
- Analyze the impact of cultural differences on global marketing strategies.
- Participate in research-led teaching activities focused on global consumer trends.
Requirements
Degree required: Bachelor's degree
Degree offered: MSc
Language: English proficiency required for academic study
Instruction: English
- Foundational knowledge in marketing or social sciences
- Analytical skills for qualitative research
- Interest in cultural and ethnographic approaches to business
Funding & terms
Programme and admissions
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- Intake
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- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Tuition
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How to apply
Applications should be submitted through the official university portal. Prospective students must review the specific admission requirements and deadlines provided on the university website.
- Bachelor's degree certificate
- Academic transcripts
- Proof of English proficiency
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