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Marketing and Communication● OpenMastersPreview

Master of Advertising

A globally oriented master’s programme in advertising, blending strategy, creativity, and leadership for careers in agencies and beyond.

Best for:Best for professionals or graduates seeking to specialise in advertising strategy, campaign development, and global marketing leadership with a focus on creativity and interdisciplinary collaboration.

RMIT University · Melbourne, Australia
More professors at RMIT University
Advertising strategyGlobal marketingCampaign developmentCreative leadershipIntegrated communication
This is a masters position — not a PhD studentship.
Deadline
—
Funding
—
Start date
flexible (depends on intake)
Full-time
Location
Melbourne
Australia

Overview

The Master of Advertising at RMIT University equips students with advanced knowledge and practical skills in advertising, marketing, and communication. The programme fosters a global perspective while emphasising creative leadership, strategic campaign development, and interdisciplinary collaboration. Graduates gain expertise in international advertising practices, preparing them for roles in agencies, consultancies, and organisations across business, government, and non-profit sectors. The curriculum balances theoretical foundations with hands-on experience in integrated campaign management, ensuring adaptability in the dynamic advertising industry.

AdvertisingMarketing strategyCampaign managementGlobal communicationCreative leadershipIntegrated marketingProfessional leadershipAdvertising agencies

What you'll do

  • Develop advanced knowledge and transferable skills in advertising and marketing practices.
  • Build a global and local perspective on advertising and communication strategies.
  • Apply creative approaches to leadership, strategy planning, and campaign development.
  • Collaborate in international and interdisciplinary teams to deliver integrated advertising campaigns.
  • Lead and manage high-quality outcomes in international advertising projects.
  • Prepare for professional roles in advertising agencies, consultancies, and organisations.
  • Engage in strategic planning and campaign execution for diverse client goals.

Requirements

Degree required: Bachelor’s degree (or equivalent overseas qualification) in any field with a minimum grade point average of 2.5 (out of 4.0)

Language: English proficiency (not explicitly stated but implied for coursework)

Instruction: English

Required skills
  • Proven academic ability with a minimum GPA of 2.5 (out of 4.0)
  • Basic understanding of marketing and communication principles (preferred but not always required)
Nice to have
Experience in advertising, marketing, or related fieldsCreativity and strategic thinking in campaign developmentCollaborative skills for interdisciplinary teamwork
Eligibility
  • Australian bachelor’s degree or equivalent overseas qualification
  • Minimum GPA of 2.5 (out of 4.0)

Funding & terms

Type
Unknown
Amount
—
Duration
—
Programme
—

Programme and admissions

Admissions not verified

A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.

Intake
Not confirmed by the source
Duration
Not confirmed by the source
Teaching language
Not confirmed by the source
Taught / research mode
Not confirmed by the source
Study mode
Not confirmed by the source
Campus
Not confirmed by the source
Prerequisites
Not confirmed by the source
Application instructions
Not confirmed by the source
Tuition
Not confirmed by the source
Funding
Not confirmed by the source

How to apply

Deadline: unknown

Applicants must apply directly through RMIT University’s official postgraduate application portal. The process typically involves submitting academic transcripts, proof of English proficiency (if applicable), a personal statement, and any additional documents specified by the university. Detailed instructions and the application form are available on RMIT’s website.

Documents required
  • Academic transcripts (Bachelor’s degree)
  • Proof of English proficiency (if applicable)
  • Personal statement or statement of purpose
  • Passport-sized photograph (if required)
  • Application fee (if applicable)
↗Check programme and admissions

Contact

Lab
School of Media and Communication
RMIT University
Australia
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Check admissions, intake and funding with the official source; a listing does not mean applications are open.