Master of Arts in Strategic Communication & Management
A specialized master’s program equipping graduates to lead strategic communication in corporate, public, and nonprofit sectors.
Best for:Best for professionals and graduates seeking to specialize in strategic communication, public relations, and organizational communication management with a strong foundation in social science research methods.
Overview
This Master of Arts program at Universität Zürich focuses on strategic communication, blending theoretical expertise with practical skills in digital and non-digital communication strategies. Students explore how organizations engage with internal and external stakeholders through campaigns, social media, public relations, and marketing. The curriculum emphasizes analytical and methodological tools from the social sciences, preparing graduates for managerial roles in communications departments across industries. The program combines academic rigor with hands-on project experience, ensuring graduates can design, implement, and evaluate communication strategies effectively. It is ideal for those aiming to advance in corporate, governmental, or nonprofit communication leadership.
What you'll do
- Develop and execute strategic communication plans for organizations, including digital and non-digital channels.
- Analyze and evaluate the effectiveness of communication strategies and campaigns using empirical and methodological tools.
- Conduct research on communication practices, audience engagement, and organizational communication processes.
- Design and implement communication projects for internal and external stakeholders, including public relations and marketing initiatives.
- Apply social science research methods to assess communication impacts and management processes.
- Collaborate with industry partners, NGOs, and public institutions to address real-world communication challenges.
Requirements
Degree required: Bachelor’s degree in Communication, Social Sciences, Business Administration, or a related field.
Degree offered: Master of Arts (MA) in Social Sciences
Language: German; proficiency required for instruction and work.
Instruction: German
- Proficiency in research methods and data analysis in the social sciences.
- Strong writing and communication skills in German (language of instruction and work).
- Ability to analyze and interpret communication strategies and their effects.
- Familiarity with digital communication tools and platforms.
- No specific nationality restrictions, but proficiency in German is mandatory.
- Open to applicants with a relevant bachelor’s degree from any recognized institution.
Funding & terms
Programme and admissions
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How to apply
Applicants must apply through the official Universität Zürich portal. The process involves submitting an online application form, academic transcripts, a statement of purpose, and proof of German language proficiency. Additional documents may be required based on prior education.
- CV or curriculum vitae
- Bachelor’s degree transcripts and diploma
- Statement of purpose or research proposal
- Proof of German language proficiency (e.g., TestDaF, Goethe-Zertifikat, or equivalent)
- Letter of recommendation (if applicable)
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