Doctoral Position: Customer-Facing AI in Marketing and Service

The Center for AI Value at ETH Zurich invites applications for a doctoral position focusing on customer-facing artificial intelligence in marketing and service. The successful candidate will investigate critical design questions surrounding generative voice agents, emotional grounding during AI-to-human handovers, and multimodal prediction of marketing content performance. Working within the Technology Marketing Group alongside industry partners, the researcher will combine controlled experiments with field evaluations in live operational settings. Applicants are expected to conduct original research leading to top-tier management journal publications, assist with teaching, and collaborate closely with senior researchers.

• Design and execute controlled experiments, including live voice interaction studies and pre-registrations
• Utilize and extend existing experimental infrastructure, prompt designs, and conversation logging pipelines
• Validate LLM-based coding pipelines for transcript-derived measures against human-coded gold standards
• Analyze experimental and operational data using causal and psychometric methods
• Coordinate field experiments within industry collaborations, handling feasibility and randomization design
• Work with multimodal embedding models and machine learning techniques for content performance prediction
• Present research findings at international academic conferences and partner organizations
• Contribute to teaching activities and supervise Master's theses within the Center's focus areas