Master of Marketing and Digital Strategy
A comprehensive master's program focused on digital transformation, data-driven marketing, and strategic business innovation.
Best for:Best for professionals and graduates seeking to advance their careers in marketing, digital strategy, and business management.
Overview
The Master of Marketing and Digital Strategy at the University of Newcastle is a contemporary, practical program designed to equip students with essential skills for the modern business landscape. The curriculum emphasizes digital transformation, data-driven insights, and socially responsible marketing practices to foster an entrepreneurial mindset. Students have the flexibility to study face-to-face at the Newcastle City Precinct, online, or through a hybrid model. This structure is intended to support students in balancing their professional and personal commitments while advancing their expertise.
What you'll do
- Engage with contemporary marketing theories and digital transformation frameworks.
- Develop data-driven insights to inform strategic marketing decisions.
- Apply entrepreneurial principles to solve complex business challenges.
- Participate in coursework designed to promote socially responsible marketing practices.
- Manage study pace through flexible face-to-face or online learning modalities.
Requirements
Degree required: Bachelor (Honours) degree, or a Bachelor's degree in a related field, or equivalent professional experience.
Degree offered: Master of Marketing and Digital Strategy
Language: English proficiency required for all international applicants.
Instruction: English
- Academic background in business, commerce, communication, economics, finance, management, or marketing
- Professional experience in an organizational setting (for non-related degree holders)
- Management experience (for applicants qualifying via professional experience route)
- Bachelor (Honours) degree or higher
- Bachelor's degree in a related field
- Bachelor's degree in a non-related field with 1 year of relevant organizational experience
- At least 7 years of relevant organizational experience, including 2 years in a management position
- Successful completion of 75% of a qualifying University of Newcastle Graduate Certificate
Funding & terms
Programme and admissions
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A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Study mode
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- Campus
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- Prerequisites
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- Tuition
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How to apply
Interested applicants should visit the official University of Newcastle degree page to review specific entry requirements and initiate the application process. Applications are submitted through the university's official portal.
- Academic transcripts
- Proof of professional experience
- Evidence of English proficiency
Contact
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