Master of Arts in Strategic Design
A hands-on master’s programme blending innovation management, brand strategy, and creative processes for future design leaders.
Best for:Best for creative professionals with a design background seeking to specialise in strategic design, brand management, and innovation leadership with hands-on industry exposure.
Overview
The Master of Arts in Strategic Design at SRH University in Berlin equips students with strategic thinking and practical skills to leverage design as a core business resource. Focusing on branding, innovation, and interdisciplinary collaboration, the programme integrates theory with real-world projects, workshops, and company visits. Students explore design thinking, system thinking, sustainability, and intercultural communication while developing leadership and presentation skills. The curriculum emphasizes practical relevance, with faculty actively engaged in industry, ensuring graduates gain valuable professional experience and networks. The programme culminates in a master’s thesis in the fourth semester, preparing students for careers at the intersection of design, business, and innovation.
What you'll do
- Develop strategic thinking skills for branding, innovation, and design processes in corporate and creative contexts.
- Apply design thinking, system thinking, and critical thinking to solve real-world business challenges.
- Conduct user-centred research and systematically develop creative solutions for design projects.
- Collaborate on interdisciplinary projects with peers from diverse cultural and academic backgrounds.
- Participate in practical workshops, company visits, and industry projects to gain hands-on experience.
- Prepare and submit a master’s thesis in the final semester, demonstrating research and analytical skills.
- Develop soft skills such as presentation, leadership, and intercultural communication through dedicated training units.
Requirements
Degree required: Bachelor’s degree in design, architecture, art, photography, or a related creative field
Degree offered: Master of Arts (MA)
Language: English; B2 proficiency (proven via placement test or interview)
Instruction: English
- Proven experience in creative design disciplines (e.g., graphic design, industrial design, art, or film)
- Strong portfolio showcasing 15–20 original creative works
- Proficiency in English at B2 level (proven via placement test or interview)
- Ability to conduct user-centred research and synthesise findings into design solutions
- Experience with project-based collaboration and interdisciplinary teamwork
- No minimum German language requirement
- Secondary school certificate or equivalent
- No age or residency restrictions mentioned
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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- Duration
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- Taught / research mode
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- Campus
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- Prerequisites
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- Tuition
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How to apply
Applicants must submit their application through the university’s online portal. Required documents include a letter of motivation, CV, portfolio (15–20 creative works), and proof of English proficiency (B2 level). No fixed deadline is listed; applications are accepted on a rolling basis until filled. Further details and the application link are available on the programme’s website.
- Letter of motivation (explaining goals and understanding of Strategic Design)
- Curriculum Vitae (CV)
- Portfolio with 15–20 original creative works
- Proof of English proficiency (B2 level, e.g., placement test or interview)
- Secondary school certificate or equivalent
Contact
SRH University Admissions· Admissions Office
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