Master of Science in Brand Management and Marketing Communication
Explore advanced socio-cultural perspectives on branding and marketing communication with a focus on digital transformation and consumer behavior.
Best for:Best for graduates in marketing, communication, or related fields seeking a rigorous, interdisciplinary approach to branding and consumer behaviour with a focus on digital and cultural analysis.
Overview
This two-year Master’s programme at the University of Southern Denmark (SDU) specialises in marketing communication, blending theoretical depth with practical insights. Students examine contemporary branding challenges through socio-cultural lenses, leveraging ethnographic methods and cutting-edge marketing thought. The curriculum covers traditional branding alongside modern shifts like social media dynamics, creative consumerism, and resistance. Graduates gain versatile skills for careers in marketing, communication, and brand strategy, with a strong emphasis on employability through theory-practice integration.
What you'll do
- Analyse contemporary branding challenges using advanced socio-cultural theories and ethnographic methods.
- Develop critical insights into consumer behaviour, including shifts caused by social media and creative consumers.
- Apply theoretical knowledge to practical marketing and communication scenarios through case studies and projects.
- Engage with interdisciplinary perspectives to understand branding dynamics in corporate and consumer contexts.
- Collaborate on group projects that integrate theory with real-world marketing challenges.
- Develop skills in digital marketing tools and analytics to enhance branding strategies.
Requirements
Degree required: Bachelor’s degree in Marketing, Communication, Business Administration, or a related field (equivalent to a Danish Bachelor’s degree).
Degree offered: Master of Science (MSc)
Language: English proficiency (equivalent to IELTS 6.5 or TOEFL 90, or similar).
Instruction: English
- Strong analytical and critical thinking skills in marketing and communication.
- Basic proficiency in research methods, including ethnographic approaches.
- Ability to work collaboratively in interdisciplinary team settings.
- Familiarity with digital marketing tools and platforms.
- Open to international applicants.
- No specific nationality restrictions.
- No age restrictions.
Funding & terms
Programme and admissions
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A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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- Duration
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- Prerequisites
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How to apply
Deadline: Unknown (typically rolling or programme-specific deadlines apply)
Applicants must apply through the University of Southern Denmark’s official portal. The process involves submitting academic transcripts, a CV, a letter of motivation, and proof of English proficiency. Some programmes may require additional documents such as references or a portfolio.
- CV
- Letter of motivation
- Academic transcripts (Bachelor’s degree)
- Proof of English proficiency (IELTS/TOEFL or equivalent)
- References (if required)
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.