Master of Science in Science Communication

This three-semester Master’s programme at Ansbach University of Applied Sciences equips students with the skills to critically evaluate and communicate scientific research to diverse audiences. The curriculum blends strategic and journalistic communication, digital tools (e.g., data visualisation, VR), and innovative approaches like game design and exhibition curation. Students engage with case studies, international guest speakers, and public engagement projects to address scepticism and misinformation. The programme culminates in a thesis project—either a communication project or an academic study with practical relevance for science communicators. Graduates are prepared for careers in science journalism, public relations, science diplomacy, and beyond.

• Develop and execute communication projects targeting non-expert audiences, including articles, videos, podcasts, or creative works.
• Critically evaluate scientific research quality and communicate findings accurately, addressing uncertainty and biases.
• Design and implement innovative communication strategies using digital tools like data visualisation, virtual reality, or game design.
• Engage with sceptical audiences through tailored communication approaches and public engagement projects.
• Conduct academic research on communication strategies and their effectiveness in the third semester thesis.
• Collaborate with international guest speakers and case studies to apply theoretical knowledge to real-world scenarios.
• Prepare for diverse career paths in science journalism, public relations, science diplomacy, and exhibition design.