MSc Marketing Management
Develop data-driven marketing strategies to drive consumer value and organisational success.
Best for:Best for graduates with a background in business, economics, or related fields seeking to specialise in marketing strategy, consumer behaviour, or digital analytics.
Overview
This Master of Science in Marketing Management at Erasmus University Rotterdam equips students with the analytical and strategic skills to understand consumer behaviour and design effective marketing strategies. The programme integrates theoretical knowledge with practical applications, allowing students to specialise in either brand and product management or digital marketing and analytics. Graduates gain expertise in creating value for businesses and society, with a focus on customising strategies for diverse organisational contexts. The curriculum balances academic rigor with real-world relevance, preparing professionals to lead marketing initiatives in competitive environments.
What you'll do
- Analyse consumer behaviour to develop targeted marketing strategies that enhance organisational success.
- Develop and implement marketing plans for products and services, considering market trends and consumer insights.
- Apply digital marketing tools and analytics to measure campaign effectiveness and optimise performance.
- Customise marketing strategies based on elective tracks in brand/product management or digital marketing/analytics.
- Collaborate with cross-functional teams to integrate marketing insights into broader business objectives.
- Conduct research on market dynamics and consumer preferences to inform strategic decision-making.
Requirements
Degree required: Bachelor’s degree in Business Administration, Economics, Marketing, or a related field.
Degree offered: Master of Science (MSc)
Language: English; Cambridge Certificate in Advanced English (C1) or equivalent (IELTS 7.0 overall band, TOEFL 95 (internet-based or computer-based))
Instruction: English
- Strong analytical and problem-solving skills
- Proficiency in data analysis and interpretation
- Understanding of consumer psychology and market dynamics
- Ability to develop and execute marketing strategies
- Familiarity with digital marketing tools and platforms
- No specific nationality or residency restrictions
- No age restrictions
- No prior work experience requirements
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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- Duration
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- Teaching language
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- Campus
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- Prerequisites
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- Tuition
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How to apply
Deadline: 2027-05-15
Applicants must submit their application through the Erasmus University Rotterdam’s official portal. The application process includes providing academic transcripts, a CV, a statement of purpose, and proof of English proficiency. Additional documents may be required based on the programme’s specific requirements.
- CV
- Statement of purpose
- Academic transcripts (Bachelor’s degree)
- Proof of English proficiency (Cambridge C1 or equivalent)
- Letter of recommendation (if applicable)
Contact
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