Master of Marketing
A two-year degree equipping professionals to lead strategic marketing and drive business growth through data-driven decision-making.
Best for:Best for professionals with a bachelor’s degree seeking to specialise in marketing strategy, consumer analytics, and leadership roles in corporate or entrepreneurial settings.
Overview
The Master of Marketing at the University of Adelaide is a two-year coursework programme designed to advance students' marketing expertise and prepare them for leadership roles. The curriculum focuses on developing effective marketing strategies, analysing consumer behaviour, and leveraging analytical data to inform decision-making. Students also gain insights into global business trends, leadership, and entrepreneurship, culminating in a final-year marketing research project. This programme is tailored for professionals aiming to transition into senior marketing positions or explore new career paths in diverse industries, leveraging skills in communication and analytics to drive business success.
What you'll do
- Develop and implement effective marketing strategies tailored to diverse audiences.
- Analyse consumer behaviour and market trends using data-driven methodologies.
- Conduct research projects to address real-world marketing challenges.
- Apply analytical skills to interpret data and inform strategic business decisions.
- Engage in leadership and entrepreneurship courses to enhance professional growth.
- Collaborate on projects that bridge marketing theory with practical business applications.
Requirements
Degree required: A completed bachelor’s degree (AQF Level 7) or bachelor’s honours degree (AQF Level 8) in any field, or a graduate certificate (AQF Level 8) or higher in a related discipline from a recognised institution.
Language: English proficiency (not explicitly stated but implied for academic programme)
Instruction: English
- Strong analytical and data interpretation skills
- Ability to conduct market research and consumer behaviour analysis
- Proficiency in strategic planning and decision-making
- Effective communication skills for business and leadership contexts
- Basic understanding of digital marketing tools and platforms
- Applicants must meet minimum entry requirements for a master’s degree in Australia.
- Competitive selection process if more applicants than available places.
- No specific nationality or residency restrictions mentioned.
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
- Not confirmed by the source
- Teaching language
- Not confirmed by the source
- Taught / research mode
- Not confirmed by the source
- Study mode
- Not confirmed by the source
- Campus
- Not confirmed by the source
- Prerequisites
- Not confirmed by the source
- Application instructions
- Not confirmed by the source
- Tuition
- Not confirmed by the source
- Funding
- Not confirmed by the source
How to apply
Deadline: unknown
Applicants must submit an online application through the University of Adelaide’s official portal. Required documents typically include academic transcripts, a personal statement, and proof of English proficiency if applicable. Competitive applicants may be required to provide additional materials such as a CV or letters of recommendation.
- Academic transcripts (bachelor’s degree or equivalent)
- Personal statement or statement of purpose
- Proof of English proficiency (if applicable)
- CV or resume (if required)
- Letters of recommendation (if required)
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.