Communication Science: Persuasive Communication
Master the art of persuasive communication in marketing and health.
Best for:Ideal for individuals interested in marketing, health communication, and behavioral influence.
Overview
This Master's program at the University of Amsterdam focuses on persuasive communication strategies in marketing and health contexts. Students will explore various theories and practical applications to create impactful messages that resonate with audiences. The curriculum spans one year of full-time study, equipping graduates with the skills to address challenges in health behavior, advertising, and branding. Applicants are expected to engage critically with communication strategies and develop their ability to influence and inform effectively.
What you'll do
- Engage with various theories of persuasive communication.
- Apply communication strategies to real-world marketing and health challenges.
- Develop impactful messages that effectively influence target audiences.
- Conduct research on health behavior and advertising effectiveness.
Requirements
Degree required: Bachelor's degree in Communication, Marketing, or a related field
Degree offered: Master of Science
Language: English; IELTS 7.0 overall or equivalent
Instruction: English
- Strong analytical skills
- Ability to critically evaluate communication strategies
- Proficiency in English communication
- Open to international students
- Bachelor's degree required
Funding & terms
Programme and admissions
Admission window closed
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
- Not confirmed by the source
- Teaching language
- Not confirmed by the source
- Taught / research mode
- Not confirmed by the source
- Study mode
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- Campus
- Not confirmed by the source
- Prerequisites
- Not confirmed by the source
- Application instructions
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- Tuition
- Not confirmed by the source
- Funding
- Not confirmed by the source
How to apply
Deadline: 2026-09-01
Interested candidates should apply through the University of Amsterdam's official website. Ensure all required documents are submitted before the deadline.
- CV
- Cover letter
- Bachelor's degree transcripts
- Language proficiency proof
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