Master in Strategic Marketing Management
Advance your career in international marketing with a four-semester Master of Arts featuring practical projects and a semester abroad.
Best for:Best for graduates seeking international marketing careers with a strong interest in practical consulting projects and global mobility.
Overview
The Master in Strategic Marketing Management at the International School of Management (ISM) prepares students for global marketing careers through rigorous qualitative and quantitative training. Running over four semesters in Dortmund, the programme incorporates relationship marketing, digital marketing, consumer behavior, and a compulsory semester abroad. Students engage directly with industry experts through consulting projects, a mandatory twelve-week internship, and practice-oriented lectures. Upon completion, graduates receive a Master of Arts degree from an internationally AACSB-accredited institution.
What you'll do
- Analyze dynamic framework conditions in globalized markets using qualitative and quantitative methods
- Derive, plan, and control goal-oriented marketing strategies based on market research and corporate objectives
- Participate in practice-oriented lectures and hands-on consulting projects with business experts
- Complete a mandatory twelve-week practical phase in an international context
- Undertake a semester abroad at one of the partner universities worldwide
- Conduct independent research and author a Master's thesis during the final semester
Requirements
Degree required: Bachelor's degree with at least 180 ECTS points or equivalent
Degree offered: Master of Arts
Language: English; B2 required (e.g., IELTS Academic 5.5, TOEFL iBT 72)
Instruction: English
- Completed undergraduate studies with a minimum of 30 ECTS points in business sciences
- Proficiency in English at level B2
- Successful completion of the online admission interview and case study presentation
- Strong analytical skills in qualitative and quantitative market analysis
- Hold a recognized undergraduate degree of at least 180 ECTS points
- Meet business science credit prerequisites
Funding & terms
Programme and admissions
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How to apply
Submit the online application form along with your transcripts, CV, letter of motivation, and English language certificate via email. Qualified candidates will be invited to participate in an online interview and prepare a brief case study presentation.
- Online application form
- Bachelor's degree certificate
- Transcript of records
- CV
- Letter of motivation
- English language certificate
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.