Marketing & Brand Management (MSc)
A practical Master's programme in Berlin designed to develop strategic marketing and brand management expertise.
Best for:Best for business-focused graduates seeking practical, industry-aligned training in brand strategy and marketing management.
Overview
The Master of Science in Marketing & Brand Management at Hochschule Fresenius is a four-semester programme focused on building competitive brand strategies and communication plans. Students receive hands-on instruction from industry experts through case studies, projects, and workshops. The curriculum covers essential topics such as brand architecture, strategic marketing, and innovation management. Graduates are prepared to excel as skilled marketing and brand managers in a global business environment.
What you'll do
- Engage in strategic marketing management and brand theory coursework.
- Participate in practical projects, case studies, and workshops led by industry experts.
- Develop comprehensive brand positioning and communication strategies.
- Complete elective modules or an optional internship to tailor professional development.
- Conduct independent research and write a Master's thesis to conclude the programme.
Requirements
Degree required: Bachelor's degree with at least 180 credit points, including 60 credit points in business or management.
Degree offered: MSc
Language: English; B2 level required (TOEFL iBT 70 or IELTS Academic 6.0)
Instruction: English
- Bachelor's degree in a business-related field
- English proficiency at B2 level (e.g., IELTS 6.0 or TOEFL iBT 70)
- Foundational knowledge in management or business administration
- Applicants must have completed at least 80% of their Bachelor's degree credit points to enrol.
- Applicants with fewer than 60 ECTS in business/management must pass an admissions test.
Funding & terms
Programme and admissions
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A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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- Duration
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- Taught / research mode
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- Prerequisites
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- Tuition
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How to apply
Applications are submitted through the university's online portal. Prospective students should check the official website for specific application procedures and requirements.
- Bachelor's degree certificate
- Academic transcripts
- English language proficiency certificate
Contact
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