Master of Marketing
A practice-oriented master’s programme preparing future senior marketing leaders with cutting-edge skills in digital transformation and strategic decision-making.
Best for:Best for professionals with a bachelor’s degree seeking to transition into senior marketing leadership roles and gain expertise in digital marketing, strategic decision-making, and emerging technologies.
Overview
The Master of Marketing at the Australian National Institute of Management and Commerce (IMC) is designed for professionals aiming to advance into senior marketing management roles. This programme blends foundational marketing principles with specialised insights into emerging technologies and contemporary trends, equipping graduates to navigate dynamic markets. Through a hands-on, problem-solving approach, students develop the analytical and strategic skills needed to address real-world challenges in marketing. The curriculum covers diverse sectors and emphasises innovation, ensuring graduates are well-prepared to lead in today’s fast-paced business environment.
What you'll do
- Develop advanced marketing strategies tailored to dynamic business environments.
- Apply cutting-edge technologies and contemporary trends to solve real-world marketing challenges.
- Analyse and interpret consumer behaviour data to inform decision-making.
- Collaborate on projects that bridge theoretical knowledge with practical marketing applications.
- Engage in hands-on problem-solving to sharpen decision-making skills for leadership roles.
- Explore the application of marketing across diverse sectors, including digital and traditional platforms.
Requirements
Degree required: Australian bachelor’s degree or equivalent qualification (including overseas qualifications); completion of a graduate certificate or graduate diploma in any field
Language: English proficiency (assumed for international applicants, though not explicitly stated)
Instruction: English
- Strong analytical and problem-solving skills
- Ability to apply marketing principles to diverse business sectors
- Basic proficiency in digital marketing tools and technologies
- Capacity for strategic decision-making in dynamic environments
- Australian bachelor’s degree or equivalent overseas qualification
- Completion of a graduate certificate or graduate diploma in any field (optional but preferred)
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
- Not confirmed by the source
How to apply
Deadline: unknown
Applicants must apply directly through the IMC website. The process typically involves submitting an application form, academic transcripts, and any additional documents required for admission. Detailed instructions and application forms are available on the IMC Master of Marketing programme page.
- CV or resume
- Academic transcripts (bachelor’s degree and any graduate certificates/diplomas)
- Statement of purpose or personal statement
- Proof of English proficiency (if applicable)
- Passport or identification documents (for international applicants)
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.