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Business and Marketing● OpenMastersPreview

Master of Business Administration in Marketing

Develop leadership expertise in marketing through a 1.5-year MBA specialisation at Adelaide University.

Best for:Best for professionals with 3+ years of experience seeking to advance into senior marketing leadership roles or transition into business strategy.

Adelaide University · Adelaide, Australia
More professors at Adelaide University
Consumer behaviourMarketing analyticsDigital marketingLeadership in marketingStrategic marketing growthCase study analysis
This is a masters position — not a PhD studentship.
Deadline
—
Funding
—
1.5 years
Start date
flexible (intake-based)
Full-time
Location
Adelaide
Australia

Overview

This Master of Business Administration (MBA) specialisation in Marketing at Adelaide University equips professionals with advanced skills in consumer behaviour, analytics, and strategic growth. Over 18 months, students engage with real-world case studies, analyse industry challenges, and explore topics like leadership, cultural diversity, and digital transformation. The programme is designed for career advancement into senior marketing roles across diverse industries. Graduates leave prepared to drive innovation in teams or launch their own ventures, blending theoretical knowledge with practical application.

MBA MarketingBusiness leadershipMarketing strategyConsumer analyticsProfessional developmentCase study application

What you'll do

  • Study core business topics including accounting, ethics, leadership, and cultural diversity.
  • Complete specialised marketing courses focusing on consumer behaviour, analytics, and growth strategies.
  • Analyse real-world case studies to apply theoretical knowledge to practical industry scenarios.
  • Develop skills to lead innovative teams and deliver exceptional results in disruptive business environments.
  • Engage with industry-specific challenges to prepare for senior leadership roles or entrepreneurial ventures.

Requirements

Degree required: A completed bachelor’s degree (AQF Level 7) or bachelor’s honours degree (AQF Level 8) in any discipline, or equivalent qualification from a recognised institution.

Degree offered: Master of Business Administration (MBA)

Language: English proficiency (not explicitly stated but implied for academic programme).

Instruction: English

Required skills
  • Minimum of 3 years of full-time professional experience in any field.
  • Ability to analyse complex business cases and apply strategic thinking.
  • Strong communication and leadership skills for team management.
Nice to have
Prior experience in marketing or business-related roles.Familiarity with data analytics tools for marketing decision-making.
Eligibility
  • Must hold a bachelor’s degree or equivalent.
  • Minimum of 3 years of full-time professional experience required.
  • Admission competitive if more applicants than available places.

Funding & terms

Type
Unknown
Amount
—
Duration
1.5 years
Programme
—

Programme and admissions

Admissions not verified

A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.

Intake
Not confirmed by the source
Duration
Not confirmed by the source
Teaching language
Not confirmed by the source
Taught / research mode
Not confirmed by the source
Study mode
Not confirmed by the source
Campus
Not confirmed by the source
Prerequisites
Not confirmed by the source
Application instructions
Not confirmed by the source
Tuition
Not confirmed by the source
Funding
Not confirmed by the source

How to apply

Deadline: unknown

Applicants must submit an online application through Adelaide University’s official portal. Required documents include a CV, academic transcripts, proof of professional experience, and a statement of purpose. Additional materials may be requested based on eligibility.

Documents required
  • CV or resume
  • Academic transcripts (bachelor’s degree)
  • Proof of 3+ years of professional experience
  • Statement of purpose or personal statement
  • Letters of recommendation (if required)
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Check admissions, intake and funding with the official source; a listing does not mean applications are open.