Master's in Social Media Management and Digital Commerce

This Master’s programme at Civitas University in Warsaw offers a unique, applied learning approach to social media management and digital commerce. Students engage in 14 courses, with 11 delivered in a simulated business lab environment, ensuring practical experience with real campaigns and client projects. Led by industry practitioners, the curriculum covers modern marketing techniques, campaign development, brand management, and data-driven decision-making across platforms like Facebook, Instagram, and YouTube. The programme emphasizes hands-on skills, internship opportunities, and a multicultural learning environment, preparing graduates for careers in digital marketing, content management, and social media strategy roles.

• Develop and implement social media marketing strategies for real-world campaigns.
• Design, execute, and measure digital marketing campaigns across multiple platforms.
• Analyze and optimize brand image and corporate communication strategies.
• Utilize marketing research tools and data analytics to inform decision-making.
• Collaborate with clients and peers in a simulated business environment.
• Create and manage social media content for various platforms (e.g., Facebook, Instagram, YouTube).
• Develop business plans and marketing strategies for product lifecycles.
• Engage in hands-on projects, including internships and industry partnerships.