MA in Social Media Communications
Explore the transformative impact of social media on business, politics, and culture in this interdisciplinary master’s programme.
Best for:Best for graduates or professionals with a background in communications, media studies, or related fields, seeking to specialise in the intersection of digital media, business, and cultural analysis.
Overview
This Master of Arts in Social Media Communications programme examines the multifaceted role of digital media in shaping modern communication, information dissemination, and societal interactions. Run by Dublin City University, it bridges business, politics, and cultural studies to equip students with critical insights into how social media influences everyday life and institutional ecosystems. The curriculum blends theoretical frameworks with practical applications, preparing graduates to navigate the complexities of digital communication in diverse professional contexts. Applicants should demonstrate academic excellence or relevant professional experience, with a focus on adaptability and research competency. The programme is ideal for those seeking to deepen their understanding of digital media’s societal and organisational impact.
What you'll do
- Analyse the societal, political, and economic impact of social media on communication ecosystems.
- Develop critical perspectives on how digital media shapes public discourse and organisational behaviour.
- Engage in research projects that explore the intersection of media, culture, and business.
- Apply theoretical frameworks to real-world case studies in digital communication.
- Collaborate on interdisciplinary projects that bridge media, politics, and business domains.
- Develop professional skills in media analysis, research, and strategic communication.
Requirements
Degree required: Honours undergraduate degree (equivalent to Irish/UK H2.2 or above) in a relevant field such as communications, media studies, social sciences, or humanities, or equivalent professional qualifications and experience.
Degree offered: MA in Social Media Communications
Language: English proficiency; non-native speakers must provide proof of competency (e.g., IELTS or equivalent).
Instruction: English
- Strong academic background or professional experience in communications, media, or related disciplines.
- Ability to conduct independent research and critical analysis.
- Proficiency in written and verbal communication in English.
- Basic research competency and analytical skills.
- Open to Irish, UK, and international applicants.
- No specific age restrictions.
- Professional qualifications and experience may be considered alongside academic credentials.
Funding & terms
Programme and admissions
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How to apply
Applicants must submit their application through the official DCU portal. Required documents include a CV, academic transcripts, a personal statement, and proof of English proficiency if applicable. Professional experience may also be highlighted in the application.
- CV
- Academic transcripts
- Personal statement
- Proof of English proficiency (for non-native speakers)
- Professional qualifications or experience documentation (if applicable)
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