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Business and Management● OpenMastersPreview

Master of Marketing

A postgraduate programme focused on digital marketing strategies, customer experience optimization, and modern branding.

Best for:Best for aspiring marketing professionals seeking to advance their careers through a digitally-informed and applied education.

Western Sydney University · Western Sydney Parramatta City, Australia
More professors at Western Sydney University
Digital MarketingCustomer ExperienceMarketing StrategyMultichannel MarketingBranding
This is a masters position — not a PhD studentship.
Deadline
—
Funding
—
Start date
unknown
Location
Western Sydney Parramatta City
Australia

Overview

The Master of Marketing at Western Sydney University is a postgraduate coursework programme designed to equip students with the methodology and analytical tools required for modern marketing roles. The curriculum emphasizes digital marketing, multichannel strategy, and the optimization of customer experiences across various sectors, including government and non-profit organizations. Students will explore new frontiers in branding and develop the communication skills necessary for managerial positions. The programme offers flexible learning options, including a combination of online lecture pods and evening classes to accommodate professional commitments.

MarketingDigital MarketingPostgraduateBusinessManagementCustomer Analytics

What you'll do

  • Engage with industry-informed and applied marketing education
  • Analyze and evaluate modern marketing strategies
  • Optimize customer experience through digital tools
  • Develop branding strategies for diverse sectors
  • Participate in online lecture pods and evening classes

Requirements

Degree required: Bachelor's degree or equivalent

Degree offered: Master of Marketing

Language: English proficiency required; see university website for specific test score requirements.

Instruction: English

Required skills
  • Strong analytical capabilities
  • Exceptional communication skills
  • Interest in digital marketing methodologies
Nice to have
Prior experience in marketing or business rolesFamiliarity with digital marketing platforms
Eligibility
  • Applicants must meet the specific academic qualifications for the chosen pathway as detailed on the university website

Funding & terms

Type
Unknown
Amount
—
Duration
—
Programme
—

Programme and admissions

Admissions not verified

A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.

Intake
Not confirmed by the source
Duration
Not confirmed by the source
Teaching language
Not confirmed by the source
Taught / research mode
Not confirmed by the source
Study mode
Not confirmed by the source
Campus
Not confirmed by the source
Prerequisites
Not confirmed by the source
Application instructions
Not confirmed by the source
Tuition
Not confirmed by the source
Funding
Not confirmed by the source

How to apply

Interested candidates should visit the official university course page to review specific entry requirements and application procedures. Applications are submitted through the university's official portal.

Documents required
  • Academic transcripts
  • Proof of English proficiency
↗Check programme and admissions

Contact

Lab
School of Business
Western Sydney University
Australia
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Check admissions, intake and funding with the official source; a listing does not mean applications are open.