Master of Public Relations and Advertising
Advance your career in communications with this comprehensive master's degree focused on strategic PR and advertising.
Best for:Best for communications professionals and career-changers aiming to master strategic PR and advertising planning.
Overview
The Master of Public Relations and Advertising at UNSW Sydney is designed for both industry professionals seeking career advancement and individuals looking to transition into the communications sector. The programme integrates contemporary theory with practical industry skills, challenging students to develop innovative and effective PR and advertising strategies. Through a blend of academic rigour and creative practice, students gain deep insights into the research and planning processes that drive successful campaigns. This coursework-based degree prepares graduates to navigate and lead in a rapidly evolving global media landscape.
What you'll do
- Engage with contemporary communication theories and academic research frameworks.
- Develop innovative strategies for public relations and advertising campaigns.
- Apply creative approaches to solve complex communication challenges.
- Conduct research to inform the planning and implementation of media strategies.
- Collaborate on practical industry-aligned projects to build professional expertise.
Requirements
Degree required: Bachelor degree or equivalent in a relevant discipline with a credit average (65%)
Degree offered: Master of Public Relations and Advertising
Language: English proficiency required; standard university entry requirements apply.
Instruction: English
- Academic credit average of at least 65% or equivalent
- Relevant undergraduate degree or equivalent professional experience
- Critical thinking and analytical skills
- Interest in strategic communication and media industries
- Applicants must hold a Bachelor degree or equivalent in a relevant discipline for the 1.5-year track.
- Applicants with a Bachelor degree in any discipline plus 1 year of relevant industry experience are eligible for the 1.5-year track.
- Applicants with an Honours degree or Graduate Diploma in a relevant discipline may qualify for the 1-year track.
- All applicants must meet the minimum UNSW credit average (65%) requirement.
Funding & terms
Programme and admissions
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A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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- Duration
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- Taught / research mode
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- Campus
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- Prerequisites
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- Tuition
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How to apply
Interested candidates should visit the official UNSW postgraduate study portal to review specific entry requirements and application procedures. Applications are submitted through the university's online portal. Ensure all academic transcripts and supporting documentation are prepared before starting the application.
- Academic transcripts
- Proof of degree completion
- CV (if applying with industry experience)
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