MSc in Digital Marketing and Analytics
A one-year master’s programme blending strategic marketing with cutting-edge data analytics for the modern business landscape.
Best for:Best for professionals or graduates aiming to specialise in digital marketing and analytics, blending strategic marketing expertise with advanced data analysis skills.
Overview
The MSc in Digital Marketing and Analytics at Queen’s University Belfast is a one-year full-time programme designed to equip graduates with the skills to thrive in today’s data-driven marketing environment. This interdisciplinary degree combines core marketing principles with advanced digital and analytical tools, preparing students for careers in marketing strategy, consumer insights, and data-driven decision-making. The curriculum balances theoretical foundations with hands-on experience, ensuring graduates can navigate complex datasets and translate insights into actionable marketing strategies. Ideal for professionals seeking to transition into marketing analytics or enhance their expertise in digital media, the programme welcomes applicants from diverse academic backgrounds, including those with managerial experience. The course emphasizes real-world application, ensuring graduates are industry-ready upon completion.
What you'll do
- Develop and implement data-driven marketing strategies to enhance brand engagement and customer acquisition.
- Analyse large datasets to derive actionable insights for marketing campaigns and business decisions.
- Apply advanced digital tools and analytics platforms to monitor and optimise marketing performance.
- Collaborate with cross-functional teams to integrate marketing strategies with broader business objectives.
- Conduct research on consumer behaviour and market trends to inform strategic marketing initiatives.
- Develop and present marketing reports and recommendations based on data analysis.
Requirements
Degree required: Normally a strong 2.2 Honours degree or equivalent qualification in any discipline, with consideration for managerial work experience if academic qualifications are lower.
Language: English; IELTS score of 7.0 with no component below 6.0, or equivalent qualification acceptable to the university (taken within the last 2 years).
Instruction: English
- Proven ability to analyse and interpret data for strategic decision-making
- Basic proficiency in digital marketing tools and platforms
- Strong communication and presentation skills for stakeholder engagement
- Problem-solving skills applicable to marketing challenges
- Open to graduates from diverse academic backgrounds
- Consideration given to managerial work experience alongside lower academic qualifications
- International students must meet UKVI English language requirements for visa purposes
Funding & terms
Programme and admissions
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- Intake
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How to apply
Deadline: 2026-08-14
Applicants are advised to apply as early as possible through the university’s official application portal. The application process involves submitting academic transcripts, proof of English proficiency, and a personal statement. International applicants may also need to pay a deposit to secure their place. The university reserves the right to close the application portal early if demand is high.
- CV or resume
- Academic transcripts
- Proof of English language proficiency (IELTS or equivalent)
- Personal statement or statement of purpose
- Two letters of recommendation (if applicable)
- Deposit payment (for international applicants)
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.