MSc in Digital Marketing Practice
An innovative, practice-based Master's programme designed to develop strategic digital marketing expertise through industry-linked projects.
Best for:Best for business graduates or professionals seeking to bridge the gap between marketing theory and applied digital strategy.
Overview
The MSc in Digital Marketing Practice at SETU Waterford is a 16-month postgraduate programme tailored for graduates and professionals seeking to advance their expertise in the digital domain. The curriculum balances technical knowledge with strategic marketing theory, emphasizing a practice-based approach to learning. Students engage in a capstone Applied Business Project, which involves direct collaboration with industry partners on live digital marketing initiatives. The programme is delivered through a flexible, blended model, combining weekly lectures with online content to accommodate working professionals.
What you'll do
- Participate in weekly lectures, tutorials, and laboratory practicals.
- Engage with industry partners to execute a live digital marketing project.
- Complete a 30-credit capstone Applied Business Project in the final semester.
- Contribute to research-oriented workshops focused on digital marketing applications.
- Manage independent study and e-learning modules alongside scheduled campus attendance.
Requirements
Degree required: Level 8 honours degree in business or a related field with significant business content.
Degree offered: MSc
Language: English; applicants whose first language is not English must provide evidence of competency.
Instruction: English
- Foundational knowledge in business or marketing principles.
- Ability to engage in practice-based and independent research.
- Capacity to manage professional-level digital marketing projects.
- Hold a Level 8 honours degree or equivalent.
- Applicants with non-business degrees may be considered if they possess relevant business experience.
- Recognition of Prior Learning (RPL) pathways available for those without a Level 8 qualification.
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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How to apply
Deadline: 2026-08-28
Interested candidates should visit the official programme page to review entry requirements and submission procedures. Applications are processed through the university's online portal.
- Academic transcripts
- Evidence of English language proficiency (if applicable)
- CV
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