Master of Business (Marketing)
A specialised master’s programme in marketing at Queensland University of Technology, blending real-world skills with digital and integrated marketing strategies.
Best for:Best for professionals or graduates seeking to specialise in marketing, with a focus on digital strategies, consumer behaviour, and integrated marketing communications.
Overview
The Master of Business (Marketing) at Queensland University of Technology (QUT) is designed to deepen students' expertise in marketing through a blend of theoretical knowledge and practical application. This programme covers product development, branding, digital marketing, consumer behaviour, and integrated marketing communications. Students engage with industry-focused case studies and real-world scenarios to solve complex marketing challenges. The curriculum integrates contemporary digital and e-marketing techniques, preparing graduates for leadership roles in marketing and related fields. The programme caters to professionals from diverse backgrounds, including those with business experience or specialised degrees in marketing-related disciplines.
What you'll do
- Develop and apply advanced marketing strategies for product development and branding.
- Analyse consumer behaviour and market trends using research methodologies.
- Integrate digital and e-marketing techniques into marketing campaigns.
- Engage with industry-focused case studies and real-world marketing scenarios.
- Apply theoretical knowledge to solve complex marketing problems.
- Collaborate on projects that enhance integrated marketing communications.
Requirements
Degree required: A recognised bachelor degree (or higher) in any discipline with a minimum GPA equivalent to 4.00 on QUT’s 7-point scale, OR a bachelor honours degree, graduate certificate, or graduate diploma in advertising, marketing, or public relations with the same GPA requirement, OR a bachelor degree in a related field with at least seven years of full-time work experience in marketing or business.
Language: English proficiency (IELTS 6.5 or equivalent, TOEFL 87 or equivalent, or PTE Academic 64 or equivalent)
Instruction: English
- Strong analytical and problem-solving skills in marketing contexts
- Ability to apply research methodologies to consumer behaviour
- Proficiency in digital and e-marketing techniques
- Experience with case study analysis and real-world marketing scenarios
- Basic understanding of marketing theories and practices
- Applicants must meet the minimum GPA requirement of 4.00 on QUT’s 7-point scale
- Work experience of at least seven years in marketing or business may substitute for specific degree requirements
- No nationality restrictions, but proof of English proficiency is required
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
- Not confirmed by the source
- Teaching language
- Not confirmed by the source
- Taught / research mode
- Not confirmed by the source
- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
- Not confirmed by the source
How to apply
Deadline: rolling (varies by intake) · open until filled
Applicants must submit an online application through QUT’s official portal. Required documents include academic transcripts, proof of English proficiency, a personal statement, and a CV. Some intakes may require additional materials such as letters of recommendation or a portfolio of relevant work.
- Academic transcripts
- Proof of English proficiency (IELTS/TOEFL/PTE)
- Personal statement
- Curriculum Vitae (CV)
- Letters of recommendation (if applicable)
- Portfolio of relevant work (if applicable)
Contact
QUT Future Students Enquiries· Admissions Office
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.