Master of Marketing
Advance your career in the digital marketplace with a comprehensive Master of Marketing degree.
Best for:Best for professionals and graduates seeking to specialize in digital marketing strategy and consumer analytics.
Overview
The Master of Marketing at Victoria University is designed to equip students with the expertise required to navigate the modern, digital-first business environment. Through a blend of theoretical knowledge and practical application, students learn to develop and execute effective marketing strategies for diverse organizational types, including global corporations and non-profits. The curriculum emphasizes critical areas such as consumer behavior, marketing analytics, and brand management. Graduates are prepared to address complex marketing challenges and contribute to high-level management decision-making.
What you'll do
- Formulate and implement comprehensive marketing strategies for local and global businesses.
- Apply marketing analytics to inform management decision-making processes.
- Analyze consumer behavior patterns to optimize marketing communication.
- Execute industry-focused projects addressing complex marketing problems.
- Manage brand positioning and digital marketing campaigns.
Requirements
Degree required: Australian Bachelor degree (or equivalent) in any discipline, or an Australian Graduate Diploma (or equivalent) in a similar discipline.
Degree offered: Master of Marketing
Language: English; IELTS (or equivalent) overall score of 6.5 with no band less than 6.0.
Instruction: English
- Academic qualification in a relevant or related discipline
- Proficiency in English communication
- Ability to engage with industry-focused project work
- Completion of an Australian Bachelor degree or equivalent
- Completion of an Australian Graduate Diploma or equivalent for specific entry pathways
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
- Not confirmed by the source
- Teaching language
- Not confirmed by the source
- Taught / research mode
- Not confirmed by the source
- Study mode
- Not confirmed by the source
- Campus
- Not confirmed by the source
- Prerequisites
- Not confirmed by the source
- Application instructions
- Not confirmed by the source
- Tuition
- Not confirmed by the source
- Funding
- Not confirmed by the source
How to apply
Interested applicants should visit the official Victoria University course page to review specific entry requirements and submit their application through the university portal.
- Academic transcripts
- Proof of English proficiency
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.