MSc in Digital Marketing
A hands-on master’s programme blending digital marketing theory with real-world client projects and industry partnerships.
Best for:Best for professionals or graduates seeking to specialise in digital marketing, with a focus on hands-on experience and industry relevance.
Overview
The MSc in Digital Marketing at Dublin City University is designed to equip students with specialised skills in digital technologies, including PPC, SEO, content marketing, social media, and data analysis. Through a curriculum shaped by industry connections, participants develop strategic thinking and practical expertise. The programme culminates in a six-month practicum, where students collaborate with real clients to manage their digital marketing campaigns. This blend of academic rigor and applied experience ensures graduates are job-ready in today’s competitive digital landscape.
What you'll do
- Develop expertise in key digital marketing disciplines, including SEO, PPC, content marketing, and social media strategies.
- Apply theoretical knowledge to real-world scenarios through hands-on projects and client collaborations.
- Analyse marketing data to optimise buyer awareness, sentiment, and conversion rates.
- Work on a six-month practicum project, managing digital marketing for an assigned client.
- Engage with industry professionals and leverage DCU Business School’s network for career development.
- Develop strategic thinking and problem-solving skills tailored to modern digital marketing challenges.
Requirements
Degree required: A 2.1 Honours degree in a Business discipline, or equivalent international qualification OR a 2.1 Honours degree in a relevant non-business discipline (e.g., Journalism, Communications, Media Studies), or equivalent international qualification OR professional qualifications plus 5 years or more of relevant professional experience in Marketing
Language: English proficiency for non-native speakers; must satisfy the University’s competency requirements (e.g., IELTS or equivalent)
Instruction: English
- Proven academic or professional background in Business, Marketing, Journalism, Communications, or related fields
- Strong analytical and problem-solving skills
- Basic proficiency in digital marketing tools (e.g., SEO platforms, PPC tools, social media management tools)
- Ability to work collaboratively in a client-facing environment
- EU applicants must apply by 1st July 2026
- Non-EU applicants must apply by 31st July 2026
- Applicants requiring a study visa are advised to apply as early as possible
Funding & terms
Programme and admissions
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A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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How to apply
Deadline: 2026-07-01 (EU applicants) / 2026-07-31 (Non-EU applicants)
Applicants must submit their application through the university’s online portal. Required documents include academic transcripts, proof of English proficiency (if applicable), a CV, and a statement of purpose. Non-EU applicants should apply early due to visa processing requirements.
- Academic transcripts
- Proof of English proficiency (for non-native speakers)
- Curriculum Vitae (CV)
- Statement of Purpose
- Professional qualifications or work experience documentation (if applicable)
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.