Digital Marketing & Analytics - Limerick
A practical one-year master's programme focusing on data analytics, social media management, and strategic marketing.
Best for:Best for graduates and professionals seeking advanced practical training in digital marketing and data analytics.
Overview
This one-year master's programme is built upon a multidisciplinary foundation with an emphasis on data analytics, social media management, and strategic marketing. Offered by TUS Limerick Campuses, the course provides students with practical skills tailored to modern digital business environments. Applicants are expected to engage with core coursework and develop practical expertise in marketing analytics and digital communications. The curriculum prepares graduates for dynamic careers across various commercial and organizational sectors.
What you'll do
- Complete coursework across data analytics, social media management, and strategic marketing
- Participate in practical projects and multidisciplinary assignments
- Analyze digital datasets to derive actionable marketing insights
- Develop and present comprehensive digital marketing strategies
Requirements
Degree required: Minimum 2.2 honours bachelor degree (Level 8) in a cognate discipline, or in a non-cognate discipline with an RPL portfolio, or equivalent qualifications
Degree offered: Master's (Level 9 NFQ)
Language: English
Instruction: English
- Foundational knowledge in a cognate discipline or demonstrable relevant professional experience
- Analytical aptitude for interpreting data and metrics
- Strong written and verbal communication skills
- Hold a Level 8 honours bachelor degree (minimum 2.2) or equivalent European/international qualifications
Funding & terms
Programme and admissions
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A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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- Campus
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- Prerequisites
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- Tuition
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How to apply
Applicants should submit their application directly through the institution's official course portal. Ensure all required academic transcripts and supporting documentation are provided prior to submission.
- Academic transcripts
- BSc/Bachelor degree certificate
- RPL portfolio (if applicable)
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