MA in Service Design
A practice-based master’s programme blending design thinking, user-centred innovation, and organisational transformation.
Best for:Best for creative professionals, designers, and researchers with a passion for user-centred innovation and organisational change, seeking a practice-based master’s programme.
Overview
The MA in Service Design at the National College of Art & Design (NCAD) focuses on facilitating meaningful change within organisations through user-centred problem-solving, conversation facilitation, and systemic innovation. This programme is ideal for graduates with a background in design, human-centred research, or related fields who seek to develop expertise in aligning users, stakeholders, and organisational goals. Students engage in hands-on projects, case studies, and collaborative workshops to explore real-world challenges across sectors like healthcare, tourism, and public services. The curriculum emphasises both theoretical frameworks and practical application, preparing graduates to drive impactful service improvements. Conditional offers are possible for applicants completing their undergraduate degree, ensuring flexibility for those still finalising their qualifications.
What you'll do
- Develop and execute service design projects that address real-world organisational challenges.
- Conduct user research and stakeholder interviews to identify pain points and opportunities for improvement.
- Design and prototype service solutions using iterative methodologies and collaborative tools.
- Analyse and synthesise case studies to understand successful service design implementations.
- Engage in critical reflection and evaluation of design processes and outcomes.
- Collaborate with peers and industry partners to co-create innovative service models.
- Present and defend design proposals through written reports, visual portfolios, and oral presentations.
Requirements
Degree required: Approved Bachelor’s degree at minimum level of 2nd class honours (2.2) in a relevant field such as design, human-centred research, business, or social sciences. Applicants without this qualification may be considered based on prior work or learning experience (RPEL).
Degree offered: MA in Service Design
Language: English; proficiency required for all programmes. International applicants must provide proof of English language proficiency (details available on NCAD’s website).
Instruction: English
- Strong problem-solving and analytical skills
- Ability to conduct user research and stakeholder analysis
- Experience with design thinking methodologies
- Proficiency in visual communication and portfolio development
- Collaborative and teamwork abilities
- Basic understanding of organisational dynamics and service ecosystems
- Applicants currently completing their undergraduate degree may apply and receive a conditional offer.
- Applicants who do not meet the minimum academic entry requirements may be considered based on prior work or learning experience (RPEL).
- No specific nationality or residency restrictions mentioned.
Funding & terms
Programme and admissions
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How to apply
Applicants must submit a Statement of Interest (500 words) outlining their reasons for applying and a preferred discipline area. A recent CV, certified transcripts, academic reference (or employer reference if applicable), and a portfolio demonstrating relevant work or projects are also required. International applicants must provide proof of English language proficiency. Applications are processed on a rolling basis until filled.
- Statement of Interest (500 words)
- Recent CV
- Certified transcripts of previous programmes
- Certified copies of degree certificates or relevant qualifications
- Academic or employer reference
- Portfolio/Evidence of previous work (case studies, projects, or relevant experience)
Contact
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