Minor in Marketing
A specialized 30 ECTS credit program in Marketing at Universität Zürich for master’s students.
Best for:Best for master’s students in business, economics, or related fields who want to specialize in marketing, business policy, and behavioral analytics without committing to a full degree.
Overview
The Minor in Marketing at Universität Zürich is a focused 30 ECTS credit program designed for master’s students seeking to deepen their expertise in marketing strategies, business policy, governance, and behavioral methods. This interdisciplinary program integrates core marketing principles with computational and analytical approaches, preparing students for careers in corporate, digital, or consumer-focused marketing roles. It is ideal for those aiming to specialize in marketing within broader business or economics studies. The curriculum emphasizes both theoretical foundations and practical applications, ensuring graduates are well-equipped for dynamic market environments. No prior marketing experience is required, making it accessible to students from diverse academic backgrounds.
What you'll do
- Complete 30 ECTS credits from core elective areas in Marketing, Business Policy, and Governance.
- Engage in coursework covering Marketing, Management Science, and Behavioral Methods.
- Apply computational and analytical techniques to marketing challenges.
- Develop specialized knowledge in marketing strategies and consumer behavior.
- Collaborate with peers from diverse academic backgrounds in interdisciplinary projects.
Requirements
Degree required: Master’s degree or equivalent in Business, Economics, or a related field (or currently enrolled in a master’s program at Universität Zürich)
Language: English
Instruction: English
- Basic proficiency in quantitative methods or analytical tools
- Ability to work in an interdisciplinary academic environment
- Open to students currently enrolled in a master’s program at Universität Zürich or those with a master’s degree from another institution
- No specific nationality or residency restrictions mentioned
Funding & terms
Programme and admissions
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A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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- Duration
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- Prerequisites
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- Tuition
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How to apply
Applicants must apply through the official Universität Zürich master’s application portal. The process involves submitting an application form, academic transcripts, and any additional documents required by the university. No specific deadline is mentioned, but admission is typically tied to the university’s master’s intake periods.
- Application form
- Academic transcripts (Bachelor’s and Master’s, if applicable)
- Proof of English proficiency (if not from an English-taught program)
- Letter of motivation (if required by the university)
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.