Master of Strategic Communication
Develop expertise in corporate communication, public relations, and data-driven media strategies for global careers.
Best for:Best for professionals and graduates aiming to specialize in strategic communication, public relations, and corporate media with a focus on data-driven decision-making and ethical practices.
Overview
The Master of Strategic Communication (MStratCom) at the University of Canterbury is a coursework-based master’s programme designed to equip graduates with advanced skills in strategic communication, media ethics, and data analytics. This programme focuses on preparing professionals for roles in corporate media, public relations, and advocacy, both in New Zealand and internationally. Students will engage in research and analytics to craft effective communication strategies tailored to diverse audiences and organizational goals. The curriculum emphasizes practical, hands-on learning to address real-world challenges in media relations and organizational communication.
What you'll do
- Develop and implement communication strategies for corporate and public relations campaigns.
- Conduct audience research and data analytics to inform media and communication decisions.
- Create and manage media content aligned with organizational goals and ethical standards.
- Engage in case studies and practical projects to enhance skills in media relations and advocacy.
- Collaborate with industry professionals to understand real-world challenges in communication.
- Apply research methodologies to analyze communication effectiveness and impact.
Requirements
Degree required: Bachelor’s degree in Communication, Marketing, Media Studies, or a related field (or equivalent qualification).
Language: English proficiency (level not specified in source).
Instruction: English
- Strong written and verbal communication skills in English.
- Basic proficiency in data analysis tools or willingness to learn.
- Understanding of media ethics and professional standards.
- Ability to conduct audience research and interpret data.
- No specific nationality or residency restrictions mentioned.
- No age or prior experience caps specified.
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
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How to apply
Deadline: unknown
Applicants should follow the instructions provided on the University of Canterbury’s official application portal. The process typically involves submitting an application form, academic transcripts, a statement of purpose, and any additional documents required by the programme.
- Academic transcripts
- Statement of purpose or personal statement
- CV or resume
- Proof of English proficiency (if applicable)
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