Luxury Management (MSc)
Specialise in luxury brand management, marketing, and strategy with hands-on project work and industry excursions.
Best for:Best for recent business graduates or professionals seeking to specialise in luxury brand management, marketing, and strategy with a hands-on, project-based learning approach.
Overview
The Master of Science in Luxury Management at Hochschule Fresenius prepares students to excel in the luxury sector by blending theoretical knowledge with practical experience. Taught entirely in English, the programme focuses on strategic marketing, brand management, leadership, and financial strategies tailored to luxury brands. Students engage in case studies, project work, and business excursions to Milan or Paris, with opportunities for electives in sustainability, entrepreneurship, or international relations. The curriculum is designed for graduates passionate about luxury brands, offering a blend of academic rigor and real-world application through industry collaborations and internships.
What you'll do
- Develop strategic marketing and brand management plans for luxury brands.
- Analyse customer experience strategies tailored to high-end markets.
- Apply innovation management techniques to design-thinking projects.
- Conduct quantitative and qualitative business research using advanced methods.
- Participate in business excursions to luxury hubs like Milan or Paris.
- Choose elective modules in sustainability, entrepreneurship, or international relations.
- Complete an internship or study abroad semester in luxury and fashion management.
- Collaborate on case studies and projects with industry professionals.
Requirements
Degree required: Bachelor’s degree (minimum 180 credit points), with at least 30 credit points in business-related subjects
Language: English; B2 level of the Common European Framework of Reference for Languages (CEFR) required (no proof required)
Instruction: English
- Proven academic background in business or related fields
- Strong analytical and problem-solving skills
- Ability to work in cross-cultural and international environments
- Basic proficiency in project management and teamwork
- No minimum German language proficiency required
- Open to applicants from all nationalities
- No age restrictions mentioned
- No prior work experience required
Funding & terms
Programme and admissions
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- Intake
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- Prerequisites
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How to apply
Applicants must submit a CV, a motivation letter, and proof of a Bachelor’s degree with at least 30 credit points in business-related subjects. English proficiency at B2 level is required but no formal proof is needed. Application details and deadlines are available on the programme’s official website.
- CV
- Motivation letter
- Bachelor’s degree certificate (minimum 180 credit points)
- Proof of at least 30 credit points in business-related subjects
Contact
Study Advice Service· Study Advice
https://www.amdnet.com/application-process/?crmid=aBbTjOcBaAaAaAaA
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