Master of Science in Digital Marketing and Analytics
A two-year multidisciplinary programme blending academic research and practical insights for data-driven business development.
Best for:Best for professionals and students seeking to specialize in data-driven marketing strategies and analytics, with a strong interest in business development and data analysis.
Overview
This two-year Master of Science programme in Digital Marketing and Analytics at the University of Eastern Finland combines academic research with industry insights to equip students with expertise in leveraging business data and marketing analytics. Tailored for both Finnish and international applicants, the programme focuses on developing data-driven strategies to enhance business growth and decision-making. Students engage in hands-on learning, integrating theoretical knowledge with real-world applications to address contemporary marketing challenges. The curriculum emphasizes interdisciplinary approaches, preparing graduates to excel in roles requiring analytical and strategic thinking within marketing and business environments.
What you'll do
- Develop and implement data-driven marketing strategies using advanced analytical tools and techniques.
- Analyze business data to derive actionable insights for business development and decision-making.
- Engage in interdisciplinary research combining academic theory with practical marketing applications.
- Collaborate on projects that integrate marketing insights with business data to enhance organizational performance.
- Participate in hands-on learning experiences, including case studies and real-world business scenarios.
- Develop skills in leveraging digital technologies and platforms for marketing and analytics purposes.
Requirements
Degree required: Bachelor's degree in Economics, Business Administration, or a related field
Degree offered: Master of Science (Economics and Business Administration)
Language: English proficiency; no specific test score required but must be fluent in English for academic purposes
Instruction: English
- Proficiency in data analysis and statistical methods
- Basic understanding of digital marketing principles
- Familiarity with business data management tools
- Strong analytical and problem-solving skills
- Ability to work in an interdisciplinary team environment
- Open to both Finnish and international applicants
- No specific nationality restrictions
- No age restrictions
- No prior work experience required
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
- Not confirmed by the source
How to apply
Deadline: Unknown (rolling admissions or specific intake dates)
Applicants must apply through the official university application portal. The process involves submitting an online application form, academic transcripts, a personal statement, and proof of English proficiency if applicable. Additional documents may be required based on the applicant’s background.
- CV or resume
- Academic transcripts (Bachelor's degree)
- Personal statement or motivation letter
- Proof of English proficiency (if not a native speaker)
- Passport or ID copy (for identification)
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.