Digital Marketing Strategy - Master's Programme
A comprehensive Master's programme designed to equip professionals with advanced digital marketing strategies and leadership foundations.
Best for:Best for marketing professionals and career-changers seeking to advance into senior digital strategy roles.
Overview
The Digital Marketing Strategy programme at MTU Cork is tailored for individuals currently working in marketing or those aiming for senior-level roles. It provides a robust academic foundation in the multifaceted aspects of digital marketing, blending traditional marketing principles with modern digital techniques. Students will develop the strategic skills necessary to navigate and lead in the evolving digital landscape. The curriculum is designed to be practical, ensuring graduates are prepared for high-level responsibilities in their professional careers.
What you'll do
- Engage with advanced theoretical frameworks in digital marketing strategy.
- Develop comprehensive marketing plans integrating traditional and digital channels.
- Analyze consumer behavior and market trends to inform strategic decision-making.
- Participate in collaborative projects focused on real-world marketing challenges.
- Apply digital tools and analytics to measure marketing performance.
Requirements
Degree required: H2.2 degree in a cognate area (business, media, or visual communications)
Degree offered: Master's (Level 9 NFQ)
Language: English
Instruction: English
- Foundational knowledge in business, media, or visual communications
- Ability to demonstrate professional relevance for non-cognate applicants
- Academic aptitude for Level 9 postgraduate study
- Hold at least a H2.2 undergraduate degree in a cognate field
- Non-cognate degree holders may be considered via Recognition of Prior Learning (RPL) with significant professional experience
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Prerequisites
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How to apply
Interested candidates should visit the official MTU course page to review specific entry requirements and application procedures. Applications are submitted through the university's designated portal. Applicants seeking entry via Recognition of Prior Learning (RPL) should consult the university's specific RPL guidelines.
- Academic transcripts
- Proof of professional experience (for non-cognate applicants)
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.