Executive Master in Marketing Leadership
A specialized executive programme focusing on modern marketing strategies, digital transformation, and leadership in a global business context.
Best for:Best for mid-to-senior marketing professionals with leadership experience aiming to advance their strategic and technological expertise in a global context.
Overview
The Executive Master in Marketing Leadership at ZHAW School of Management and Law is designed for experienced marketing professionals seeking to refine their expertise in an international setting. This programme emphasizes updating marketing knowledge, enhancing strategic thinking, and integrating insights from emerging technologies and trends. Participants will develop advanced leadership skills tailored to today’s dynamic business environment. The curriculum balances theoretical foundations with practical applications, ensuring graduates are well-equipped to lead marketing initiatives in complex, digitally driven markets.
What you'll do
- Develop and refine marketing strategies aligned with digital transformation trends.
- Analyze and integrate emerging technologies into marketing practices.
- Enhance leadership capabilities to drive organizational change and innovation.
- Collaborate with international peers to address global business challenges.
- Apply theoretical knowledge to real-world marketing scenarios and case studies.
- Participate in group projects and discussions focused on contemporary marketing issues.
Requirements
Degree required: Bachelor’s degree in Business Administration, Marketing, Economics, or a related field; professional experience in marketing or a relevant industry is highly recommended.
Language: German and English; proficiency in both languages is required for effective participation and instruction.
Instruction: German and English
- Proven professional experience in marketing or a related field (typically 3+ years).
- Strong analytical and strategic thinking skills.
- Familiarity with digital marketing tools and platforms.
- Leadership experience in a corporate or managerial role.
- Open to professionals with relevant work experience; no specific nationality restrictions.
- Applicants must demonstrate strong leadership potential and commitment to professional growth.
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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- Duration
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- Campus
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- Prerequisites
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- Tuition
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How to apply
Applicants must submit their application directly through the ZHAW portal. Required documents include a CV, a letter of motivation, proof of prior education, professional references, and evidence of relevant work experience. Additional materials may be requested based on individual profiles.
- Curriculum Vitae (CV)
- Letter of Motivation
- Proof of Bachelor’s degree or equivalent qualification
- Professional references (typically 2-3)
- Evidence of relevant work experience (e.g., employment certificates)
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.