Master's in Innovation Management
A comprehensive Master's programme focused on the strategic management of innovation, digital business models, and advanced market research techniques.
Best for:Best for students seeking a career in innovation management, product development, or digital marketing with a focus on data-driven decision-making.
Overview
The Innovation Management Master's programme at Poznan University of Economics and Business provides students with a deep understanding of the innovation lifecycle, from idea generation to commercialization. The curriculum integrates strategic management, entrepreneurship, and digital technology to prepare graduates for dynamic roles in R&D, marketing, and project management. Students gain hands-on experience using specialized facilities, including an Eye-tracking Research Laboratory and a Marketing Supported Innovation Process Laboratory. The programme emphasizes practical skills in data analysis, e-commerce, and financial planning for innovative ventures. Graduates are well-positioned to lead in both startups and large international corporations.
What you'll do
- Engage in advanced coursework covering strategic management, entrepreneurship, and business ethics.
- Utilize specialized laboratory equipment, including eye-tracking technology, for research and practical projects.
- Apply sophisticated data analysis techniques and software tools such as SEOmoz, Sprout Social, and brand24.
- Develop comprehensive financial plans for innovative business ventures.
- Conduct market research to inform product development and commercialization strategies.
- Collaborate on projects involving e-commerce, innovative branding, and marketing controlling.
Requirements
Degree required: Bachelor's degree
Degree offered: Master's
Language: English; IELTS 7.0 or equivalent
Instruction: English
- Proficiency in English (IELTS 7.0 minimum)
- Foundational knowledge in management or related business disciplines
- Ability to engage with digital tools and analytical software
- Hold a legalized Bachelor's diploma
- Provide a legalized High School Diploma with apostille
- Possess valid health insurance coverage
- Meet visa or residence card requirements for international students
Funding & terms
Programme and admissions
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A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Tuition
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How to apply
Applicants must submit their documentation through the official university portal. Required materials include academic diplomas, proof of English proficiency, medical records, and confirmation of tuition fee payment.
- Application form
- Legalized Bachelor diploma
- Legalized High School Diploma
- English language certificate
- Entrance medical record
- Health insurance policy
- Passport copy
- Visa or residence card copy
- Digital photo
Contact
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