Master of Arts in Marketing and Artificial Intelligence
A specialized Master's programme preparing future marketing leaders to leverage generative AI and automation.
Best for:Best for students with a background in business or economics looking to specialize in AI-driven marketing strategies.
Overview
The Master of Arts in Marketing and Artificial Intelligence at Aalen University is designed to equip students with the skills necessary to lead in a globalized marketing landscape. The curriculum integrates traditional strategic and operational marketing with cutting-edge developments in generative AI and marketing automation. Students engage with five core pillars, including international marketing, social media analytics, and conversational AI, while applying their knowledge to real-world business cases. The programme offers an optional double degree with ESC Clermont-Ferrand and provides extensive support for international students.
What you'll do
- Attend lectures, seminars, and participate in practical case studies.
- Develop proficiency in R, Python, and generative AI tools for marketing applications.
- Engage in cross-functional skill development and self-improvement modules.
- Complete a Master's thesis in the third semester.
- Collaborate with partner companies on real-world business projects.
Requirements
Degree required: Bachelor's degree in Business Administration, Economics, or a related field with at least 180-210 ECTS.
Degree offered: Master of Arts
Language: English (B2 level required); German language courses are provided.
Instruction: English
- Academic background in Economics or Business Administration (at least 50% of Bachelor's ECTS).
- Minimum final grade of 2.5 in previous degree.
- English language proficiency at B2 level (e.g., TOEFL iBT 72).
- Applicants must hold a professionally qualifying university degree.
- Applicants with 180 ECTS must acquire an additional 30 ECTS during the programme.
Funding & terms
Programme and admissions
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How to apply
Deadline: 2026-09-15
Applications must be submitted through the university's online portal. Ensure all required academic transcripts and language certificates are prepared before the deadline.
- University degree certificate
- Academic transcripts
- English language proficiency certificate
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.