Master of Arts in Marketing Management (MiMM)
A specialized master’s programme preparing students to become customer-focused, strategic marketing leaders.
Best for:Best for ambitious students with a background in business, economics, or related fields seeking to specialize in customer-centric marketing leadership and strategic corporate management.
Overview
The Master of Arts in Marketing Management (MiMM) at Universität St. Gallen equips students with a deep understanding of consumer behavior and market research. Through a unique three-track approach, it combines customer-centric leadership, corporate management, and specialized marketing functions. Graduates develop the skills to drive customer satisfaction and competitive success in global markets. The programme emphasizes both theoretical rigor and practical application, ensuring graduates are ready for leadership roles in marketing and business strategy.
What you'll do
- Develop a deep understanding of consumer behavior and market dynamics through rigorous academic study.
- Apply theoretical knowledge to real-world marketing challenges and case studies.
- Engage in research projects focused on customer satisfaction and competitive strategy.
- Collaborate with peers and industry professionals to refine marketing strategies.
- Develop skills in data-driven decision-making for marketing and business leadership roles.
- Participate in a three-track curriculum focusing on customer orientation, corporate management, and marketing functions.
Requirements
Degree required: Bachelor’s degree in Business Administration, Economics, or a related field (or equivalent).
Degree offered: Master of Arts (M.A.) in Marketing Management
Language: English (no specific proficiency test mentioned)
Instruction: English
- Strong analytical and problem-solving skills
- Basic proficiency in statistical analysis or research methods
- Ability to work in a multicultural and collaborative environment
- Fluency in written and spoken English
- No specific nationality or residency restrictions mentioned
- No age restrictions mentioned
- No prior work experience requirements mentioned
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
- Not confirmed by the source
How to apply
Deadline: 2024-03-31
Applicants must submit their application through the official programme portal. Required documents include a CV, a letter of motivation, academic transcripts, proof of English proficiency (if applicable), and letters of recommendation. The application process is handled online via the programme’s website.
- CV
- Letter of Motivation
- Academic Transcripts
- Proof of English Proficiency (if applicable)
- Letters of Recommendation
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.