Master of Science in Global Brand Management
Develop expertise in global brand strategy, consumer insights, and cross-cultural marketing to lead brands in international markets.
Best for:Best for professionals or graduates with a background in business, marketing, or related disciplines seeking to specialise in global brand strategy and international marketing.
Overview
The Master of Science in Global Brand Management at Griffith College Dublin prepares students to excel in the dynamic field of global brand management. This programme equips learners with advanced skills in brand strategy, consumer behaviour, and international marketing, ensuring they can navigate the complexities of global markets. Students engage with real-world case studies and industry collaborations to understand brand positioning, digital marketing, and sustainable branding practices. The curriculum balances theoretical knowledge with practical applications, fostering innovation and strategic thinking. Graduates are well-positioned to pursue careers in multinational corporations, marketing agencies, or brand consultancies worldwide.
What you'll do
- Develop and implement brand strategies tailored for global markets.
- Analyse consumer behaviour and market trends to inform brand decisions.
- Create and execute digital marketing campaigns across international platforms.
- Conduct market research to identify opportunities and challenges in global branding.
- Collaborate with industry professionals on real-world brand management projects.
- Apply sustainable branding principles to enhance brand value and customer loyalty.
Requirements
Degree required: A Level 8 degree (equivalent to a Bachelor's) in business, marketing, or a related discipline with a minimum 2.2 award, or equivalent.
Language: English proficiency is required for programme instruction and participation.
Instruction: English
- Strong analytical skills for market research and data interpretation.
- Proficient written and verbal communication skills in English.
- Basic understanding of digital marketing tools and platforms.
- Ability to work collaboratively in cross-cultural teams.
- Applicants without a Level 8 degree (H2.2) may apply via Accredited Prior Experiential Learning (APEL) if they have relevant work experience and a demonstrated commitment to postgraduate studies.
- No specific nationality or residency restrictions.
Funding & terms
Programme and admissions
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How to apply
Applicants must apply online through the Griffith College application portal. The process involves submitting academic transcripts, proof of English proficiency (if applicable), a personal statement, and any additional documents required for APEL applicants. Completed applications are reviewed on a rolling basis until the intake is filled.
- CV or resume
- Academic transcripts (Level 8 degree or equivalent)
- Proof of English proficiency (if not from an English-speaking country)
- Personal statement or statement of purpose
- APEL application documents (if applicable, including work experience details)
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.