DDM Strategic Marketing Intelligence
A unique double degree program in marketing analytics and strategy.
Best for:Best for students interested in combining data analysis with marketing strategy.
Overview
The DDM Strategic Marketing Intelligence program offers students the opportunity to study at both the University of Groningen and the BI Norwegian Business School in Oslo. This two-year master's program focuses on the intersection of data analysis and marketing, equipping students with the skills to evaluate marketing performance and make strategic decisions. Participants will learn advanced statistical techniques and gain hands-on experience with industry-leading tools. This program is ideal for those looking to deepen their understanding of marketing analytics and its impact on consumer behavior.
What you'll do
- Engage in a two-year master's program focusing on strategic marketing intelligence.
- Study at both the University of Groningen and the BI Norwegian Business School.
- Learn to analyze marketing performance using advanced statistical techniques.
- Gain practical experience with tools like Google Analytics 4.
- Collaborate on assignments that apply marketing analytics to real-world scenarios.
Requirements
Degree required: MSc in Marketing: Marketing Analytics and Data Science or equivalent
Degree offered: Master's degree
Language: English
Instruction: English
Funding & terms
Programme and admissions
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- Intake
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- Tuition
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How to apply
Deadline: 2026-10-15
Interested candidates should apply through the University of Groningen's official website. Ensure all required documents are submitted by the application deadline.
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