MSc Marketing - Marketing Analytics and Data Science
Become an expert in marketing analytics and data science.
Best for:Best for students interested in the intersection of marketing and data science.
Overview
The MSc in Marketing Analytics and Data Science at the University of Groningen equips students with the skills to analyze marketing data and understand the effects of digitalization on marketing strategies. This one-year program emphasizes mastering big data techniques, evaluating marketing performance, and deriving customer insights. Students will engage with advanced statistical methods and ethical considerations in data science. Additionally, there are opportunities to specialize further through internships or double degree options with partner institutions.
What you'll do
- Master big data techniques for marketing analysis.
- Evaluate marketing performance using advanced statistical methods.
- Generate valuable insights from customer data.
- Consider ethical implications of data usage in marketing.
- Engage in hands-on assignments with tools like Google Analytics 4.
- Choose specialization areas such as Digitalization and Artificial Intelligence.
Requirements
Degree required: Bachelor's degree in a relevant field
Degree offered: MSc
Language: English; proficiency required
Instruction: English
- Strong analytical skills
- Proficiency in statistical techniques
- Understanding of marketing principles
- Ability to work with big data
- Open to international students
- Bachelor's degree or equivalent required
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
- Not confirmed by the source
- Teaching language
- Not confirmed by the source
- Taught / research mode
- Not confirmed by the source
- Study mode
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- Campus
- Not confirmed by the source
- Prerequisites
- Not confirmed by the source
- Application instructions
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- Tuition
- Not confirmed by the source
- Funding
- Not confirmed by the source
How to apply
Deadline: 2026-10-15
Interested candidates should apply through the university's official website. Ensure all required documents are submitted by the deadline.
- CV
- Cover letter
- Bachelor's degree transcripts
- Language proficiency proof
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