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Master of Marketing

Master the intersection of marketing, digital transformation, and emerging technologies at the University of Wollongong.

Best for:Best for professionals and graduates aiming to specialize in digital marketing, brand management, and marketing innovation.

University of Wollongong · Sydney, Australia
More professors at University of Wollongong
digital marketingbrand managementmarketing innovationdigital transformationconsumer behavior
This is a masters position — not a PhD studentship.
Deadline
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Funding
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Start date
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Location
Sydney
Australia

Overview

The Master of Marketing at the University of Wollongong equips students with the advanced knowledge and strategic skills needed to thrive in a technology-driven business environment. Offered through Sydney Business School, the program focuses on leading digital campaigns, managing prominent brands, and driving marketing innovation. Students will explore how modern marketing converges with emerging technologies to prepare for high-demand careers across diverse industries. Applicants are expected to meet academic entry standards and engage with dynamic coursework designed for contemporary marketing landscapes.

Master of MarketingSydney Business Schooldigital campaignsmarketing technologypostgraduate study

What you'll do

  • Complete coursework focused on digital marketing strategies and brand management
  • Analyze the impact of digital transformation and emerging technologies on consumer markets
  • Develop innovative marketing plans and lead simulated digital campaigns
  • Engage with contemporary business cases and industry-relevant projects

Requirements

Degree required: Recognised bachelor's degree, graduate certificate, graduate diploma, or master's degree in any discipline with an average mark of 50%, or equivalent professional experience

Degree offered: Master Degree (By Coursework)

Language: English; meeting standard university English language proficiency requirements

Instruction: English

Required skills
  • Basic academic competency demonstrated through a minimum 50% average mark in prior tertiary qualifications
  • Foundational understanding of business or communication principles
  • Capacity for critical thinking and analytical problem solving
Nice to have
Prior professional work experience in marketing or a related business fieldDemonstrated interest in digital technologies and innovation
Eligibility
  • Hold a recognised tertiary qualification with a minimum average mark of 50%, or relevant professional work experience

Funding & terms

Type
Unknown
Amount
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Duration
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Programme
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Programme and admissions

Admissions not verified

A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.

Intake
Not confirmed by the source
Duration
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Teaching language
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Taught / research mode
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Study mode
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Campus
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Prerequisites
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Application instructions
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Tuition
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Funding
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How to apply

Prospective students can review course availability and submit applications directly through the official University of Wollongong course portal. Ensure all required academic transcripts and supporting qualification documents are prepared before initiating the application process.

Documents required
  • Academic transcripts
  • Degree certificates
  • Proof of identity
  • CV
↗Check programme and admissions

Contact

Lab
Sydney Business School
University of Wollongong
Australia
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Check admissions, intake and funding with the official source; a listing does not mean applications are open.