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Marketing and Consumer Research● OpenMastersOpen until filledPreview

MSc in Digital Marketing

An online master’s programme in digital marketing designed for career advancement with industry-led expertise.

Best for:Best for professionals with a bachelor’s degree or 3+ years of relevant experience looking to advance their careers in digital marketing through a globally recognised online master’s programme.

BPP University · Dublin, Ireland
More professors at BPP University
Digital Marketing StrategiesMarketing AnalyticsDigital Campaign ManagementConsumer Behavior in Digital EnvironmentsOnline Advertising
This is a masters position — not a PhD studentship.
Deadline
Until filled
rolling
Funding
—
24 Months online
Start date
flexible (online)
Part-time
Location
Dublin
Ireland

Overview

The MSc in Digital Marketing is an online programme offered by BPP University in partnership with the Digital Marketing Institute (DMI). This programme is tailored for professionals seeking to enhance their digital marketing skills through industry-relevant curriculum and global practitioner-led instruction. It combines academic rigor with practical experience, equipping graduates with the expertise needed to excel in today’s digital landscape. The programme is ideal for those with a bachelor’s degree or equivalent professional experience, offering flexibility through an online format. Graduates will gain specialised knowledge in digital marketing strategies, analytics, and campaign management, preparing them for leadership roles in the field.

Digital MarketingOnline Master's ProgrammeMarketing AnalyticsDigital CampaignsIndustry ExpertiseCareer AdvancementBPP UniversityDigital Marketing Institute

What you'll do

  • Develop and implement digital marketing strategies aligned with industry best practices.
  • Analyse marketing data to derive actionable insights and optimise campaign performance.
  • Design and execute digital advertising campaigns across various online platforms.
  • Study consumer behaviour and digital trends to inform marketing decisions.
  • Collaborate with industry professionals to gain practical insights and real-world experience.
  • Create and manage digital content tailored to target audiences.
  • Apply marketing theories and frameworks to solve real-world business challenges.
  • Engage in continuous learning and professional development in the evolving digital marketing landscape.

Requirements

Degree required: Bachelor’s degree (minimum 2:2 classification) or equivalent international qualification, or a relevant professional qualification with a minimum of 3 years of relevant experience supported by a portfolio of evidence.

Degree offered: MSc in Digital Marketing

Language: English proficiency; IELTS (Academic) score of 6.5 overall with a minimum of 6.0 in no more than 2 components, or equivalent (e.g., BPP English Language Test).

Instruction: English

Required skills
  • Proven ability to complete a bachelor’s degree or equivalent qualification
  • Minimum 3 years of relevant professional experience in digital marketing or related fields (if no degree)
  • Strong analytical skills for interpreting marketing data
  • Basic proficiency in digital marketing tools and platforms
  • Ability to create and manage digital content effectively
Nice to have
Experience with digital marketing analytics tools (e.g., Google Analytics, SEMrush)Familiarity with SEO and SEM strategiesKnowledge of social media marketing platformsExperience with content management systems (e.g., WordPress, HubSpot)Project management skills for digital marketing initiatives
Eligibility
  • Hold a bachelor’s degree (minimum 2:2 classification) or equivalent international qualification, OR
  • Have a relevant professional qualification with a minimum of 3 years of relevant experience, supported by a portfolio of evidence.
  • Meet the English language proficiency requirement if English is not your first language.

Funding & terms

Type
Unknown
Amount
24 Months online
Duration
24 months
Programme
—

Programme and admissions

Admissions not verified

A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.

Intake
Not confirmed by the source
Duration
Not confirmed by the source
Teaching language
Not confirmed by the source
Taught / research mode
Not confirmed by the source
Study mode
Not confirmed by the source
Campus
Not confirmed by the source
Prerequisites
Not confirmed by the source
Application instructions
Not confirmed by the source
Tuition
Not confirmed by the source
Funding
Not confirmed by the source

How to apply

Applicants must apply directly through the Digital Marketing Institute’s official website. The process involves submitting an application form, providing proof of educational qualifications or professional experience, and meeting the English language proficiency requirement if applicable. No fixed deadline is mentioned, indicating a rolling admission process.

Documents required
  • CV or resume
  • Proof of bachelor’s degree or equivalent qualification (if applicable)
  • Portfolio of evidence or professional references (if no degree)
  • Proof of English language proficiency (if required)
↗Check programme and admissions

Contact

Lab
Digital Marketing Institute (DMI)
BPP University
Ireland
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Check admissions, intake and funding with the official source; a listing does not mean applications are open.