MSc in Digital Marketing Strategy
An innovative Master's programme designed to develop expertise in digital marketing strategy and leadership.
Best for:Best for marketing professionals and aspiring leaders seeking to master digital strategy and analytics.
Overview
The MSc in Digital Marketing Strategy at MTU Cork is an advanced programme tailored for professionals in traditional or digital marketing seeking senior-level expertise. The curriculum balances strategic oversight with practical skill development in analytics, social media, and creative storytelling. Students can choose between a full-time on-campus format or a flexible part-time online structure. The programme culminates in a practical project, often conducted within the student's own workplace, ensuring immediate professional application of the learned concepts.
What you'll do
- Complete mandatory modules covering the foundations of digital marketing strategy.
- Develop proficiency in industry-standard analytics tools such as Google Analytics and Facebook Insights.
- Apply creative and storytelling techniques across social media and digital video platforms.
- Execute a 6-month practical project, ideally integrated into a professional workplace setting.
- Engage with guest lecturers from leading local and international companies.
Requirements
Degree required: H2.2 degree in a cognate area such as business, media, or visual communications.
Degree offered: MSc
Language: English
Instruction: English
- Foundational knowledge of marketing principles
- Ability to engage with strategic business concepts
- Willingness to learn digital analytics and creative software tools
- Applicants with non-cognate degrees may be considered via Recognition of Prior Learning (RPL) if they demonstrate significant professional experience.
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
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- Duration
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- Taught / research mode
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- Prerequisites
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- Tuition
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How to apply
Deadline: 2026-01-14
Interested candidates should apply through the official university course portal. Ensure all academic transcripts and evidence of professional experience are prepared for the application process.
- Academic transcripts
- CV
- Evidence of professional experience (if applicable)
Contact
Create a free profile to unlock your personal match score, the full requirements, funding details and how to apply — in English or Persian.