MSc in Marketing - Letterkenny Campus
A hands-on Master’s programme equipping graduates for specialised marketing roles in national and international companies.
Best for:Best for graduates with a business background seeking to specialise in marketing, with a focus on practical, industry-aligned skills and real-world project experience.
Overview
This Master’s in Marketing at ATU’s Letterkenny campus blends theoretical knowledge with practical, real-world projects to prepare students for careers in corporate marketing. The programme emphasises applied learning through case studies, industry collaborations, and hands-on experience, ensuring graduates are job-ready for roles in marketing departments. Students engage in two days of on-campus lectures per week, supplemented by self-directed study, fostering both technical and strategic marketing skills. The curriculum is designed for professionals seeking to advance their expertise in marketing strategies, consumer behaviour, and digital marketing trends.
What you'll do
- Develop and execute applied marketing projects based on real-world industry scenarios.
- Analyse consumer behaviour and market trends to inform strategic marketing decisions.
- Engage in case studies and collaborative work to solve marketing challenges.
- Apply digital marketing tools and techniques to enhance brand visibility and engagement.
- Participate in two days of on-campus lectures per week, complemented by self-directed study.
- Develop skills in market research, data analysis, and strategic planning for marketing campaigns.
Requirements
Degree required: Level 8 Honours Degree in Business or equivalent with a minimum of Second Class Honours Grade 2 (2.2).
Language: English proficiency (assumed for applicants with a degree from an English-speaking institution).
Instruction: English
- Minimum of 30 credits in marketing or marketing-related modules.
- Strong analytical and problem-solving skills for marketing challenges.
- Ability to work collaboratively in team-based projects.
- Basic proficiency in digital marketing tools and data analysis.
- Applicants without a Level 8 Honours Degree may apply via Recognition of Prior Learning (RPL).
- No specific nationality or residency restrictions mentioned.
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Study mode
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- Campus
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- Prerequisites
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- Application instructions
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- Tuition
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- Funding
- Not confirmed by the source
How to apply
Deadline: Varies by intake (February for September start, October for January start; exact dates on course webpage)
Applicants must submit their application through the official ATU portal. The process involves providing academic transcripts, proof of eligibility (e.g., marketing credits), and any additional documents required for Recognition of Prior Learning (RPL) if applicable. Applications are reviewed on a rolling basis until intake deadlines.
- CV or resume
- Academic transcripts (Level 8 Honours Degree or equivalent)
- Proof of 30 credits in marketing or related modules
- Statement of purpose or personal statement
- Proof of English proficiency (if applicable)
- Letters of recommendation (if required)
Contact
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