Master of Business Analytics - Master of Marketing
A dual master's programme focused on data-driven marketing strategies and customer analytics.
Best for:Best for professionals seeking to integrate advanced data analytics with strategic marketing expertise.
Overview
The University of Wollongong offers a combined Master of Business Analytics and Master of Marketing programme designed for professionals seeking to bridge the gap between data science and marketing strategy. Students will develop the technical capability to interpret complex customer data and translate these insights into actionable business decisions. The curriculum emphasizes the evaluation of marketing impact through rigorous analytical frameworks. This programme is ideal for those aiming to lead data-informed marketing initiatives in an evolving digital landscape.
What you'll do
- Engage in advanced coursework covering business analytics methodologies and marketing theory.
- Develop technical skills to analyze customer data and market trends.
- Apply data-informed decision-making frameworks to real-world marketing scenarios.
- Evaluate the effectiveness and impact of marketing campaigns using analytical tools.
- Collaborate on projects that integrate data science techniques with marketing strategy.
Requirements
Degree required: Recognized bachelor’s degree, Graduate Certificate, Graduate Diploma, or master's degree in any discipline.
Degree offered: Master of Business Analytics - Master of Marketing
Language: English proficiency required for international students.
Instruction: English
- Academic background with an equivalent average mark of at least 50% in prior studies.
- Foundational understanding of business or marketing concepts.
- Capacity for analytical thinking and data interpretation.
- Applicants must hold a recognized degree in any discipline.
- Minimum academic performance of 50% average mark in previous qualifications.
Funding & terms
Programme and admissions
Admissions not verified
A catalogue listing does not mean applications are open or funding is guaranteed. Check the source for your intake.
- Intake
- Not confirmed by the source
- Duration
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- Teaching language
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- Taught / research mode
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- Prerequisites
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- Tuition
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How to apply
Interested candidates should visit the official University of Wollongong course page to review specific admission requirements and application procedures. Applications are submitted through the university's online portal.
- Academic transcripts
- Proof of English proficiency
- Degree certificates
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