Master of Arts in Communication Science and Media Research
A rigorous interdisciplinary programme equipping graduates for research and leadership in modern communication sectors.
Best for:Best for graduates with a bachelor’s in social sciences, communication, media studies, or related fields who aim to specialise in empirical research methods and pursue careers in media industries, public relations, or strategic communication roles.
Overview
This Master of Arts programme at Universität Zürich focuses on deepening theoretical and empirical expertise in communication science and media research. Students gain advanced methodological skills to design and execute independent research projects, preparing them for careers in media analysis, public relations, market research, and strategic communication. The curriculum blends qualitative and quantitative approaches, ensuring graduates can evaluate communication services, innovate in media industries, and contribute to organizational decision-making. It is ideal for those seeking to bridge academic rigor with applied professional practice in dynamic communication environments.
What you'll do
- Conduct independent empirical research projects using qualitative and quantitative methodologies.
- Develop analytical and theoretical skills to evaluate communication services and media innovations.
- Apply research findings to real-world scenarios in media, marketing, and organizational contexts.
- Develop comprehensive communication strategies for modern media and corporate environments.
- Engage in continuing education and professional development in the field of communications.
- Collaborate with industry partners to address contemporary challenges in media and communication sectors.
Requirements
Degree required: Bachelor’s degree in Communication Science, Social Sciences, Media Studies, or a related field.
Degree offered: Master of Arts (MA) in Social Sciences
Language: German proficiency (language of instruction and work)
Instruction: German
- Proficiency in qualitative and quantitative research methods
- Strong analytical and critical thinking skills
- Ability to conduct independent research projects
- Familiarity with empirical and methodological tools in social sciences
- Applicants must hold a recognized Bachelor’s degree in Communication Science, Social Sciences, or a related field.
- No specific nationality or residency restrictions mentioned.
Funding & terms
Programme and admissions
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How to apply
Applicants must apply through the official Universität Zürich portal for Master’s programmes. The process involves submitting an online application form, academic transcripts, a statement of purpose, and proof of German language proficiency. Additional documents may be required based on the programme’s specific guidelines.
- CV or curriculum vitae
- Bachelor’s degree transcripts and certificates
- Statement of purpose or research proposal
- Proof of German language proficiency
- Letter of motivation
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